After a decade of using a bejeweled-looking 3D font, with a sparkle on the J and a curly O at the end, the new Jell-O logo will be… pretty minimalist. Jell-O isn’t the first food brand to give its logo this kind of face-lift. Brands like Betty Crocker, Pepsi, Hershey’s and Pringles have swapped iconic designs for fresh, simple and colorful logos (but never forgoing those hidden messages).
What Does the New Jell-O Logo Look Like?
The new Jell-O logo has dropped its thin font and curly O for a bold bubble font. And instead of the letters having a 3D look, the logo now uses a white drop shadow for dimension.
The packaging for Jell-O products will also have a more minimalist feel to match the red logo. Instead of swirly designs and colorful fruits bouncing on the package, Jell-O’s new packaging has simple colors and graphics to match its flavors and products—like a couple of raspberries or strawberries on a pink background, or a single slice of cheesecake on a blue background.
While this change feels big, it isn’t Jell-O’s first redesign. Jell-O has seen around six major logo changes since it originally launched in 1845. Yes, this beloved snack is that old! You won’t believe the vintage Jell-O flavors that used to be in stores.
Why Is Jell-O Changing Its Logo?
The graphic design trend right now is minimalist. The early 2000s found brands adopting 3D logos as digital technology become more sophisticated. It was like brands wanted to give digital logos as much dimension as they had in the real world! Now, to look modern, brands need simple logos. Jell-O is far from the only company to make a change. In the past couple years, fast-food chains like Burger King, Pizza Hut, Subway and Popeyes have opted for minimalist logos, too.
Experts at Kraft Heinz, the parent company that owns Jell-O, say this new logo will hopefully capture the “jiggly fun” that customers love. For us, it doesn’t matter how modern the logo is—we’ll still be making retro Jell-O desserts!
Old-School Recipes for Jell-O That We Love
Molded Strawberry Salad
This refreshing salad has two layers - a pretty pink bottom that includes sour cream, and a ruby red top with strawberries and pineapple. For years, Mom has included this salad in meals she prepares for our family. -Gloria Grant, Sterling, Illinois
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Rainbow Gelatin CubesThese layered jello cubes are fun to serve and to eat! I vary the colors to match the occasion. Kids of all ages snatch them up. —Deanna Pietrowicz, Bridgeport, Connecticut
Strawberry-Rhubarb Upside-Down CakeI prepare this colorful dessert quite often in the late spring or summer when fresh rhubarb is abundant. I make this rhubarb cake with cake mix and take it to church potlucks. People actually line up for a piece. —Bonnie Krogman, Thompson Falls, Montana
7-Layer Gelatin SaladHere's an eye-catching salad that my mother makes for Christmas dinner each year. You can choose different flavors to make other color combinations for specific holidays or other gatherings. —Jan Hemness, Stockton, Missouri
Pretzel Gelatin DessertThis is one of my mother's absolute favorite desserts. The salty pretzel crust is the perfect complement to the sweet cream cheese filling. —Erin Frakes, Moline, Illinois
Pina Colada JamIf you like pina coladas, you’ll love this! But here’s the kicker: The secret ingredient is fresh zucchini. Spread the jam on crackers and cheese or add to a pan sauce to give chicken or pork chops a tropical twist. —Taste of Home Test Kitchen
Stained Glass GelatinKids love this sweet, wiggly gelatin and whipped topping dessert. Use different flavors of gelatin to make color versions that are as wild as your imagination. —Taste of Home Test Kitchen
Simple Lime Gelatin SaladLooking for a festive dish to light up the buffet? This pretty green gelatin salad is eye-catching and has a delightful, tangy flavor. —Cyndi Fynaardt, Oskaloosa, Iowa
Orange Gelatin Pretzel SaladSalty pretzels pair nicely with the sweet fruit in this refreshing layered salad. It’s a family favorite that is a slam-dunk at potlucks. —Peggy Boyd, Northport, Alabama
Easy Citrus SlushOur church’s hostess committee has relied on this refreshing drink for bridal and baby showers and other events. We often use different flavors and colors of gelatin to match the decor of the occasion. —Joy Bruce, Welch, Oklahoma
Raspberry CakeJazz up plain cake with raspberry gelatin and frozen berries. Spread with a light, fruity whipped topping (or this
whipped topping substitute), the festive results make a cool and refreshing dessert. —Marion Anderson, Dalton, Minnesota
Layered Christmas GelatinChristmastime always means that this recipe comes out of my recipe box. The traditional holiday colors in this salad make the buffet table look so pretty. —Diane Schefelker, Ireton, Iowa
Apricot FluffWhen we were young mothers, I asked my best friend if she had a recipe for an easy ambrosia salad that I could take to a cookout later that evening. She shared this recipe with me and it's become a must-have at every barbecue I attend. It's sublime with peaches and peach gelatin, too. —Melissa Meinke, Fawn Grove, Pennsylvania
Jellied Champagne DessertThis refreshing dessert looks just like a glass of bubbling champagne.—Vickie McLaughlin, Kingsport, Tennessee
Molded Cranberry-Orange SaladWhen I take this dish to potlucks during the holidays, people always ooh and aah. Feel free to top with whipped cream for added appeal. —Carol Mead, Los Alamos, New Mexico
Spiced Apple Cider Jelly ShotsThese spiced, spiked gelatin squares are sure to get the party started at fall get-togethers. If you’re going for the more traditional shot-style look, pour the mixture into 2-ounce plastic cups and refrigerate until set. — Rachel Seis, Senior Editor, Taste of Home
Fluffy Key Lime PieFor a taste of paradise, try this no-bake Key lime pie recipe. It's low in fat, sugar and fuss. It truly is the best Key lime pie recipe ever! —Frances VanFossan, Warren, Michigan
Peach Panna CottaThis no-bake dessert is guaranteed to cool you off in the summer heat. I really enjoy the texture—rich and creamy Panna Cotta balanced by the sweet and pulpy texture of the peach puree. —Andrea Campbell, Los Angeles, California
Peach BavarianFruit molds are my specialty. This one, with its refreshing peach taste, makes a colorful salad or dessert. —Adeline Piscitelli, Sayreville, New Jersey
Fluffy Cranberry DelightThis was originally my daughter's recipe, and she or I will make it for one or more of our holiday get-togethers. It can be served as a fruit salad along with the meal or as a light dessert. It's particularly pretty in a cut-glass bowl on a buffet. —Ruth Bolduc, Conway, New Hampshire
Homemade Mango MarshmallowsHomemade marshmallows are much better than bagged ones. I had yummy results when I flavored my recipe with mango nectar. Look for it in your store’s Mexican food section. —Deirdre Cox, Kansas City, Missouri
Patriotic Gelatin SaladAlmost as spectacular as the fireworks, this lovely salad makes quite a "bang" at our July Fourth meal. It's exciting to serve, and our guests loved the cool fruity and creamy layers. This salad really added to my patriotic theme. —Sue Gronholz, Beaver Dam, Wisconsin
Rosey Raspberry SaladWhenever I make this pretty raspberry salad, people talk! It's a festive side dish that works well for celebrations throughout the year. —Jane Vanderground, Macedonia, Ohio
Swedish CremeThis thick and creamy dessert is my interpretation of my mother’s recipe for Swedish
krem. It has just a hint of almond flavor and looks spectacular with bright red berries on top. Serve it in glasses to match the occasion. —Linda Nilsen, Anoka, Minnesota
Grandmother's Orange SaladThis orange salad dessert is slightly sweet and tangy, too. It adds beautiful color to any meal and appeals to all ages! —Ann Eastman, Santa Monica, California
Pink Lemonade PieA cool comfort food is this pie for my family. On very hot days, I serve it straight from the freezer. That way, it's slightly frosty and extra refreshing.—Nella Parker, Hersey, Michigan
Raspberry Gelatin JewelsKids love this jiggly salad, and honestly, so do the adults. It's always going to be on my holiday buffet. —Brenda Leonard, APO, AP
Pina Colada Molded SaladMy gelatin ring gets a tropical twist from coconut, pineapple and macadamia nuts. It's a wonderful anytime treat. Now that I'm retired from teaching, I have more time for kitchen experiments. —Carol Gillespie, Chambersburg, Pennsylvania
Green Flop Jell-OGet ready for fluffy lemon-lime goodness. My family calls it "flop Jell-O" because most of the time a clear gelatin layer that tastes like lemon-lime soda falls to the bottom of the dish. Try it with any flavor gelatin! —Michelle Gauer, Spicer, Minnesota
Red, White 'n' Blue SaladOur striking "flag" salad drew plenty of attention at our Independence Day party. The shimmering stripes are formed with distinctive gelatin layers. It makes you want to salute before spooning some up! —Laurie Neverman, Green Bay, Wisconsin
Cherry Gelatin SupremeWhen I was growing up, this yummy, easy dessert was always on the menu at holiday get-togethers. Years ago, my aunt gave me the recipe, and now when I make it for my family, I think of her. —Janice Rathgeb, Brighton, Illinois
Chocolate-Dipped Strawberry Meringue RosesEat these pretty treats as is or crush them into a bowl of strawberries and whipped cream. Readers of my blog, utry.it, went nuts when I posted that idea.—Amy Tong, Anaheim, California
Apricot SaladColorful gelatin salad adds a spot of brightness to any table. It blends well with this holiday feast. We children didn't know if it should be a salad or dessert, with its smooth texture and delicate flavor.—Fae Fisher, Callao, Virginia
Red-White-and-Blue Berry DelightLoaded with fresh strawberries and blueberries, this luscious JELL-O is perfect for any Fourth of July celebration! —Constance Fennell, Grand Junction, Michigan
Raspberry Bavarian CakeThis recipe is an all-time favorite with my family and everyone else who tastes it. It’s so easy but makes an impressive company dessert. Because it doesn’t seem light, everyone feels like they’re sinfully over-indulging! —Linda Murray, Allenstown, New Hampshire
