If you’re a fan of Burger King (no matter how scary the King looks with that big, plastic head), you should know some things will be changing at the restaurants. Most noticeably, the Burger King logo will have a brand-new look.
It’s a Whopper of a Change
Burger King has revealed a new logo for the first time in more than 20 years. Although the new logo isn’t tremendously different from the old one, you’ll notice that it is more minimalist. The burger-shaped logo features red “Burger King” lettering sandwiched between two toasty orange buns. The most noticeable difference is that they’ve left behind the big blue curve that’s outlined the logo since 1999.
What’s Old Is New
Interestingly, the new logo might not be so new after all. This retro-influenced logo is actually paying homage to the original logo that made the chain famous from 1969 to 1999 and symbolizes the burger giant’s focus on its food—specifically the Whopper. According to a press release, the rebrand reflects “recent improvements to taste and food quality, through the removal of colors, flavors, and preservatives from artificial sources from menu items.”
Love the Whopper? This is where it landed on our fast-food cheeseburger taste test.
Fresh New Look and Feel
Burger King’s makeover includes new employee uniforms, mixing “contemporary and comfortable styles” (like t-shirts and jackets) with modern graphics and brand colors also inspired by the Whopper: brown, orange, red and green, among others. But that’s not all…the redesigned food packaging includes “playful illustrations of ingredients” and adjectives that describe the food, like “tasty” and “juicy.”
You can expect to start seeing some of the new changes immediately in advertisements, signage and packaging. In fact, Burger King already changed their social media profile picture—so that makes it super official in our book.
See what state has the most Burger Kings in the country. Lucky!
Burger King Copycat Recipes to Make at Home
Inspired by: Chicken FriesKid-friendly and quick, these crunchy oven-baked chicken fries are coated with a mixture of crushed potato chips, panko bread crumbs and Parmesan cheese. Dip them in ranch dressing, barbecue sauce or honey-mustard sauce.—Nick Iverson, Denver, Colorado
Inspired by: Rodeo KingThis fantastic barbecue bacon burger has it all: melted cheese, tangy barbecue sauce, crispy bacon and thick onion rings. A cheeseburger doesn't get much better than this!
Inspired by: Cini MinisMaple syrup sweetens these lovely little cinnamon buns. I make the dough in my bread machine before popping the rolls in the oven. My husband prefers them warm. —Juanita Carlsen, North Bend, Oregon
Inspired by: Grilled Chicken SandwichA creamy lemon-dill spread adds summery flavor to tender chicken served between slices of grilled French bread with slices of lettuce and tomato. Serve it for lunch, or for a light and breezy dinner on the patio. —Orien Major, Hinton, Alberta
If you do make your way to Burger King, this is everything we know about their latest
chicken sandwich options.
Inspired by: Dutch Apple PieThe streusel topping on Dutch apple pie means you can cut out all the time you'd typically need to chill and roll dough in a classic double crust.
Inspired by: WhopperFor an
easy weeknight dinner, try these juicy burgers. A dollop of chili sauce on top makes them extra flavorful. —Ron Treadaway, Acworth, Georgia
Inspired by: Egg-normous BurritoI like to use a second slow cooker to keep the tortillas warm and pliable when I serve these hearty burritos. Just place a clean wet cloth in the bottom, then cover it with foil and add your tortillas.—Beth Osburn, Levelland, Texas
Inspired by: Bacon CheeseburgerIn Utah, fry sauce is a beloved condiment. We use it not just as a dip for fries, but also as a spread for hamburgers. Utah is known as the Beehive State, so I added honey as a special touch to my fry sauce. —Elisabeth Larsen, Pleasant Grove, Utah
Inspired by: French FriesThese fries are always popular with my meat-and-potatoes bunch. The cheesy seasoning can easily double as a flavorful baked potato topper, too.—Maribeth Edwards, Follansbee, West Virginia
Inspired by: Chicken NuggetsPacked with flavor and quick to make, this chicken nuggets recipe is so easy, you’ll never grab a bag of frozen nuggets at the store again.
Inspired by: Pancake PlatterYou just can't beat a basic buttermilk pancake for a down-home country breakfast. Paired with sausage and fresh fruit, these pancakes are just like the ones you get at Cracker Barrel. —Betty Abrey, Imperial, Saskatchewan
Inspired by: Strawberry Hand Spun ShakeGrab your spoon: this strawberry milkshake is thick, bright with strawberry flavor and infinitely customizable.
Inspired by: CheeseburgerGo on a burger road trip in your own backyard. Grill the patties and load them sky-high with your favorite toppings. For instance, peanut butter and bacon make them southern style; coleslaw and tomatoes,
a northern version. —Susan Mahaney, New Hartford, New York
Inspired by: Ham, Egg & Cheese BiscuitI turned classic breakfast sandwiches into something heartier that you could even enjoy for dinner. We pile toppings like salsa and avocado—mayo and ketchup, too—on the homemade biscuits. —Fay Moreland, Wichita Falls, Texas
Inspired by: Crispy Chicken TendersThese strips are designed for kids, but tasty enough for company. The tender strips are moist and juicy and would also be great on a salad. —Becky Oliver, Fairplay, Colorado
Inspired by: Quarter Pound KingMy husband and I like to make up recipes together. The sauce for this juicy burger tastes even better when it has been refrigerated overnight. —Mary Potter, Sterling Heights, Michigan
Inspired by: Oreo Cookie CheesecakeOur no-bake Oreo cheesecake proves that you don’t need to turn the oven on to make a delicious dessert.
Inspired by: French Toast SticksFrench toast sticks are the perfect kid-friendly, make-ahead breakfast. Simply prep the sticks and freeze them, then pop them in the oven when you’re ready to enjoy.