Chips Ahoy Is Launching This New Cookie Flavor In Honor of Its 60th Birthday

You'll soon be able to find the newest flavor on grocery store shelves

Whether you love or hate birthdays, it can’t be denied that they frequently entail some extraordinary celebrations. Plus, let’s not forget that birthdays are often the day to indulge in some of the best sweet and savory desserts that help ring in any new age!

Chips Ahoy! seems to agree on both counts.

In honor of the brand’s 60th birthday, it’s launching a new birthday cookie flavor. The cookie brand is no stranger to introducing new flavors, with its golden chip flavor and three new flavors in 2020—Reese’s Pieces, Hershey’s and Sour Patch Kids. And let’s face it, any sweet tooth will perk up just reading those names.

This time, the twist on the classic cookie is set to make it’s latest flavor one of our favorite confetti treats yet.

What Are Chips Ahoy’s New Birthday Cookie?

Chips Ahoy Confetti Cookies and Packaging on a birthday confetti themed backgroundCourtesy Mondelēz International, Inc.

Lovers of confetti cake will rejoice to find out that the brand’s newest cookie flavor will be Chewy Confetti Cake! A combination of two of our favorite desserts—cookies and confetti cake—in a single bite? Count us in.

Just imagine those chocolate chips swapped out for some sugary rainbow sprinkles. It sounds like a cookie that tastes like a party to us.

“With colorful rainbow sprinkles mixed in with irresistible confetti cake flavor, Chips Ahoy! Chewy Confetti Cake Flavored Cookies taste great on their own or can be paired with ice cream for one deliciously happy treat!” Natalie Gadbois, Senior Brand Manager of Chips Ahoy!, states in a press release.

When Can I Get Chips Ahoy’s Birthday Confetti Cake Cookies?

Those eager to get their hands on the latest sweet treat won’t have to wait long. The Confetti Cake Flavored Cookies will shortly hit grocery store shelves nationwide in January 2023. So if one of your New Year’s resolutions is to treat yourself to some enticing cookies, Chips Ahoy! has you covered.

The confetti cake cookie delight will also be available in family-size packages for $4.99. So why not whip up some homemade ice cream—or indulge in some of our favorite store-bought brands—and pair it with our new go-to cookie of 2023?

“We all know that Chips Ahoy! is here for the happy,” Gadbois says. “Now, for its 60th birthday, it’s here for the party!”

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Jessica Kaplan
Jessica has been in the digital publishing space for almost two years. As an assistant editor for Taste of Home, Jessica specializes in reporting on the latest trends. She covers food, restaurant and grocery store news, viral culinary TikTok trends and recipes, celebrity recipes, lifestyle ideas, new food and lifestyle products and more. When she’s not writing about popular foods on TikTok, you can find her trying out new air-fryer recipes and coffee drinks.