Limited Edition Rainbow Oreos Are Back for LGBTQ+ Pride Month

Updated: Nov. 24, 2023

Find out how to get your hands on rainbow Oreos.

June is Pride Month and Oreo is here to remind us all! The brand has new flavors that come out ALL the time, like Tiramisu and Strawberry Frosted Doughnut.  Now, they’re releasing brand-new limited edition sleeves of rainbow cookies to celebrate the LGBTQ+ community. We love to see it!

That’s right: rainbow Oreos are back. But there’s only one place to find ’em.

What Do the Pride Oreos Look Like?

The centerpiece Oreos are as you’d expect: classic chocolate biscuits with creme in the middle, in an array of rainbow colors. Oreo doesn’t skimp on the brightness of the colors, either. The hues are bold. But just when you thought that was enough…there’s more!

For 2021, Oreo is also adding four new flag color schemes to the batch: the trans flag, the lesbian flag, the pansexual flag and the bisexual flag. That’s five Pride color schemes in total.

You better be quick—only 3,000 boxes are being made, so there’s a limited number to go around, and finding them isn’t as easy as strolling down to your local Walmart or Target.

Where Can I Find Rainbow Oreos?

Oreo says the cookies won’t be available in stores; they’re part of Oreo’s #ProudParent campaign. The #ProudParent campaign, in partnership with PFLAG, aims to offer words of support, affirmation and inclusivity for LGBTQ+ youth that may be struggling. Because the limited edition packages won’t be available in stores (upsetting, I know!), it’s up to you to share words of love and acceptance. The Oreos are being distributed “via giveaway to reward acts of allyship for the LGBTQ+ community.”

If you’re an LGBTQ+ member or ally that would like to enter, share your words, phrases and pictures on Twitter or Instagram with the tags #ProudParent and #Giveaway. Don’t forget to follow and tag @Oreo in the post! Like I said before, Oreo is only giving away 3,000 of these boxes. The event starts June 29 and ends July 29, or while supplies last.

Bummed you won’t be able to get the rainbow Oreos at the grocery store? So were we—but there are plenty of other rainbow treats you can make at home.

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