What Is Elf on the Shelf, Anyway?

This little elf is winning over families' hearts across the world. But, you may find yourself asking, how does Elf on the Shelf work?

We’ve all been there. You’re scrolling through Facebook and Pinterest and you keep seeing THAT elf. Yes, the one with the mischievous smile that gets into over-the-top, precarious situations. I know I’ve caught myself wondering, what is the hype with this little elf anyway? Well, after a little digging, I’m ready to dish to you everything you’ve been dying to know about Christmas’ newest tradition.

What is Elf on the Shelf?

Elf on the Shelf is a newly found Christmas tradition started by Carol Aebersold and her twin daughters, Chanda Bell and Christa Pitts. Each Elf on the Shelf kit ($30) consists of the Elf on the Shelf: A Christmas Tradition book and a Scout Elf.

The story goes that Santa’s Scout Elves fly to the North Pole each night of December to report to Santa if your children have been behaving (or misbehaving). The elves then fly back and hide in a new spot for the children to find him the next morning. Typically, Scout Elves love to hide in sneaky spots around the house and sometimes they like to stir up mischief in the kitchen the night before.

This tradition is easy to uphold and follows two simple rules: First, children cannot touch the elf or he will lose his magic. If this happens, no worries, just set some cinnamon next to the elf overnight and his magical powers will revive. Second, the elf does not speak or move while the children are awake (psst— for all parents out there, wait until your kids are asleep before you move your elf).

All in all, this quirky tradition is what your family makes of it. Dedicated Elf on the Shelf parents scour Pinterest and follow hashtags like #elfontheshelfideas or #elfontheshelf on Instagram for inspiration of where and how to place their elf each night. Some parents wait all year to bake welcome treats for the elf’s first night back while others enjoy the simplicity of reading the book nightly to their children. Your elf tradition can be as over-the-top or laid back as you’d prefer. No matter which way you take it, all that matters is that you’re starting a Christmas tradition your children will remember for years to come.

When did Elf on the Shelf start?

Elf on the Shelf humbly began as one of Carol Aebersold’s childhood traditions with her family’s elf, Fisbee. In 2005, Carol and her two daughters, Chanda Bell and Christa Pitts, decided to share their childhood tradition with the world. Together, they began a worldwide media sensation when they self-published their book and elf kit, Elf on the Shelf: A Christmas Tradition. But it wasn’t until 2007 when the true magic began. Once Jennifer Garner was seen with the Elf on the Shelf book tucked under her arm, The Today Show jumped on the story and the rest is history.

Since then, the family has created other products inspired by ideas sent in from kids across the globe. Currently, they’ve expanded from their traditional Elf on the Shelf kit into Elf Pets, an elf clothing line, and even Elf on the Shelf: A Christmas Musical in select cities this year.

Even with its growing popularity, Carol, Chanda and Christa want to keep one thing constant: to appreciate the elves’ simplicity. Christa shared with the Huffpost, “Everyone can enjoy The Elf on the Shelf for its general simplicity. It doesn’t need batteries. It’s all about imagination and some Christmas magic in the mix.”

What age should you start Elf on the Shelf?

The Elf on the Shelf tradition can be started at any age, but most parents recommend waiting until your child is between the ages of 2 and 3. They claim it’s the perfect sweet spot for children to appreciate and understand the elves’ magic while establishing this family tradition at a young age.

Families with older children can also join in on the fun by helping the parents set up the elves each night for their younger siblings or parents can tailor the elves’ shenanigans to their age level. No matter the age, there’s always magic to be found with Elf on the Shelf.

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Christina Herbst
Christina is an Assistant Editor for Taste of Home, specializing in content creation and SEO optimization. She enjoys trying out local foodie restaurants and coffeehouses and adding copious amounts of garlic and cheese to any recipe she can get her hands on.