The Little Elf Gift Wrap Cutter Is Here to Make Holiday Wrapping Easy

You spent hours fighting the Black Friday crowds at the mall and scrolling through thousands of Amazon items to find the perfect presents for everyone on your list. But every veteran Christmas gift-giver knows that’s only half the battle. Now that you have the thing, well, you actually have to wrap it. And wrap it well. After all, why ruin what could be the gift of the year with a bad wrap job?

While wrangling with the scissors is an option (albeit, not the best one), this year, elevate your gift wrapping with the Little Elf gift wrap cutter. According to thousands of shoppers, the genius product is a game-changer when it comes to wrapping Christmas presents—and it’s less than $10.

What is the Little Elf gift wrap cutter?

If the Little Elf gift wrap cutter looks familiar, you may have seen it on TV—it was featured on Shark Tank in 2019. The idea behind the product is simple: It was designed to make gift wrapping easier and eliminate crooked cuts and jagged edges. The handheld wrap cutter is small and lightweight, weighing just 4.2 ounces and measuring about 9 inches long (meaning it’s easy to store when it’s not in use). Made of plastic, it looks almost like a soda can with an open side that contains an enclosed steel blade. The result? A cutting device that’s safer than scissors or a knife.

There are a few potential downsides to the product, however. Because of its small size, it only fits around rolls of wrapping paper that are 2.25 inches in diameter or smaller. AKA if you have an oversized roll, you won’t be able to use it. It’s equally ineffective on the other extreme, according to reviewers. Some say that the cutter doesn’t work well on extra small rolls, either.

How to Use a Little Elf Gift Wrap Cutter

Cutting wrapping paper with the Little Elf gift wrap cutter—and getting perfectly straight lines—is surprisingly easy. All you have to do is slide the cutter over your gift wrap roll, pull the paper through the opening to your desired size, and then slowly slide the cutter down the roll. As you do so, the blade will make a straight, snag-free cut through the paper. For cutting perpendicular to the roll, just pull the paper through the cutter where you want to slice and gently press the cutter away from you.

If you’re more of a visual learner, watch the easy-to-follow video of how to use the Little Elf gift wrap cutter on TikTok, where it has more than 10.4 million views. The brand notes that you can also use the cutter on things other than wrapping paper, including craft paper or vinyl—basically any kind of paper that comes in a roll.

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The Best Amazon User Reviews

The Little Elf gift wrap cutter has racked up more than 13,000 reviews on Amazon alone. Here’s what some fans have had to say about the product:

“This is the perfect gadget that I never knew existed,” verified purchaser Sarah Clemons raved. “I’m going to buy more of them to use as stocking stuffers. I always hated wrapping presents because dealing with cutting the paper always frustrated me. With this, I’m actually excited to wrap more!”

Another verified purchaser, Tamara Gibbons, was equally pleased. “Truly, this little gadget saved so much time with wrapping presents. My main issue is always getting a nice straight line and trying to cut the paper off the long tubes. This slid through the paper with ease and was wonderful!”

Senior Shopping Editor, Daria Smith, is also a fan. “From a pro gifter who’s accident-prone and can’t cut in a straight line, ELF’s gift wrap cutter has saved me a time (or two) and slashed my gift wrapping time in half,” she says. “It’s a staple in my holiday wrapping arsenal.”

Where to Buy a Little Elf Gift Wrap Cutter

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The original Little Elf is available at Amazon, Target and Walmart for about $6 per cutter. You can use it in conjunction with some of our most creative gift wrapping ideas. Happy gift-giving!

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