The 6 Best Baby Registry Sites and Stores for Parents-to-Be

Updated on Apr. 25, 2025

Wondering where to begin with planning your baby registry? We break down the best sites and stores to register at, from Amazon to Pottery Barn.

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Are you expecting a newborn? Consider adding a baby registry to your to-do list and receive all the necessities for your brand-new bundle.

We vetted the very best baby registry sites, including Amazon, Target, Babylist, MyRegistry.com and more, to take the guesswork and stress off your friends and family when buying your new baby gifts. Check out their unique product offerings, welcome boxes and versatile features when compiling your favorite and most-needed gifts for your baby.


Amazon Baby Registry
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Amazon Baby Registry

You can always count on Amazon to have what you need because of its wide selection. Thankfully, Amazon’s selection of baby gifts and products is no different. Sign up for the Amazon baby registry and receive a complimentary welcome gift. Not only does Amazon make it easy to request everything under the sun needed for your baby, but items are offered at a 15% discount just for registering with Amazon. Talk about a win!

Family members and friends also have the option to go in on gifts together or buy separately. They can even contribute to a cash fund for diapers. If you don’t love a gift after all, you have one whole year to return it.

Our Pick: This special baby diaper backpack truly makes any parent feel like a superhero! It pops open to convert into a changing station and portable crib.

Babylist Baby Registry
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Babylist is one of the most popular baby registry sites out there, and we’re not surprised one bit! It has an amazing support team that’s happy to chat with you on the phone, and features hundreds of coveted baby products. Plus, you can add registries from other stores to Babylist and keep all of your registry items in one easy-to-access place. Did we mention it has an app, too?

Babylist also offer options for non-material gifts for new parents. Score! This means you could add a home-cooked meal or a little babysitting help as gifts on your registry. Not only are extra hands helpful for the expecting mama, but they allow friends on tighter budgets to give a gift without breaking the bank. As if it couldn’t get better, it’ll send you a free welcome box just for registering. Still need baby supplies after the baby shower? You’ll earn a 15% completion discount to snag any leftovers.

Our Pick: This Babylist-exclusive stroller boasts rave reviews. Parents love how lightweight it feels, how easy it is to maneuver and how simple it is to set up compared to other brands.

Target Baby Registry
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Target Baby Registry

Don’t hesitate to register at your go-to store. The Target baby registry is easy to manage and full of adorable and practical baby shower gifts. When you sign up, you’ll receive a welcome bag with samples and gifts. The Target registry app makes it easy to scan items in store. See a car seat you need? Scan! Spot an adorable onesie? Scan! You’ll fill up a registry page with ease. Then, if you end up with unpurchased items on your registry, you can take 15% off anything that’s left. (Don’t forget, free returns or exchanges are available for up to one year.)

Our Pick: This Graco car seat will keep your new baby snug and safe. Plus, it’s easy to install and easy to clean.

Walmart Baby Registry
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Walmart Baby Registry

Yes, Walmart offers a baby registry, too! The Walmart baby registry offers price matching—this means that if you can prove that a competitor will charge less for a registry item than Walmart, Walmart matches the price. Plus, it’s easy to manage your registry straight from the Walmart app. If you’re on the go and think of a baby gift, you can update and manage your registry in just a few clicks. Walmart also makes it easy for guests to shop in person, which is more fun for your best girlfriends and more simple for grandma.

Our Pick: Did you know NutriBullet makes an adorable baby food prep system? Mixing up homemade baby food with this beauty isn’t just easy, it’s cheaper, too. You’ll thank yourself for putting this on your registry when your little one starts experimenting with all different types of food.

Pottery Barn Kids Baby Registry
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Pottery Barn Kids Baby Registry

Pottery Barn Kids registry is safety tested, making it ideal for new parents. You can rest assured that these products make for a secure and happy baby. If you love going in person to build a registry, use the Pottery Barn app to shop in-store and scan all of your favorites. Their personalized baby gifts set them apart from other sites and stores. After all, who can resist Pottery Barn monogrammed blankets? All of their gifts are of the highest quality, from the organic bedding to the Greenguard Gold Certified furniture.

Our Pick: This three-in-one convertible crib grows with your little one, doing triple duty as a crib, toddler bed and toddler daybed.

My Registry Baby Registry
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Sync up all of your registries in one place with MyRegistry.com. Having multiple registries for guests to navigate can be a hassle, but syncing all of your registries up allows you to keep all of the benefits of your different registries. Not only that, but you can install an extension link into your browser so that you can pull items from anywhere—Etsy, your favorite boutique, you name it! You’ll be able to add anything and everything you need for your new baby. (It’s also easy to sneak in a few gifts for mom!) This registry is ideal for the expecting parent who has their eye on gifts from lots of different stores and sites.

Our Pick: Use MyRegistry.com to add a little something from all of your favorite stores. We love this sweet baby lovey from Amazon.

What to Look for When Selecting a Baby Registry Site

Group Gifting Options

Strollers and cribs can rack up a high price point. So, many users can take advantage of having multiple people chip in for the big-ticket items new parents will need. For example, registry sites like Babylist, Amazon, Walmart, Pottery Barn, MyRegistry.com and Target allow for group gifting.

Completion Discounts

Completion discounts allow new parents to buy the leftover items in their registry for a lower price after the closing date. Many users love to make use of these discounts when they become available after the baby is born, which is how Pottery Barn likes to run their registry.

But, registry sites like Amazon and Target allow users to buy their baby gear before the baby is born. (We should note that Amazon allows for users to take advantage of their discounts twice if they are Prime members!) Always take note of when these discounts apply to be sure you can take advantage of them.

Welcome Boxes and Freebies

While a gift registry can take care of a lot of the necessary items for a new baby, there is no harm in accepting a welcome box! Of all the boxes we looked through, we found that Target offers a very good welcome box with baby essentials and coupons valued at $100.

Babylist also has a great welcome box with all the essential clothing and accessories for babies that are two to three months old. Amazon‘s welcome box, on the other hand, includes fewer items than these other boxes unless you are a Prime member.

Universal Registries

While some buyers have go-to stores, universal registries allow users to take advantage of multiple stores’ selections to get everything you want, from where you want it. If this is something you are looking for, you can rely on Babylist or MyRegistry.com. This versatile feature is great for those that are eyeing the big-ticket items for feeding and sleeping or getting handmade decor and clothing from your favorite Etsy baby retailer.

Why You Should Trust Us

Hannah Pugh is the co-creator of Little Furrow, has three years of professional experience in the food industry and has one year as an associate editor at Taste of Home under her belt. In her roles, she has been in charge of reviewing lifestyle and food-oriented products, giving her a unique and reliable lens for reviewing the best baby registry sites.

Alexandra Mantella, Content Updates Editor at Taste of Home, updated and contributed research to this piece. She has over five years of experience in product testing, research and commerce writing. Previously, she served as a commerce content update editor at Bob Vila.

How We Found the Best Baby Registry Sites

We looked through all of the best baby registry sites to select the best and most versatile options. When selecting the top picks for this list, we considered each site’s versatility, reliability and range of products offered. For example, we decided to include Target, Babylist and MyReigistry.com since these come with a welcome box, universal registry option or completion discounts, giving each new parent more bang for their buck.

We also made sure to include multiple sites that offer universal registries to get each product you desire for your newborn where you want to get them. For example, with MyRegistry.com you can select a baby carrier from Moby while also reserving a slot for your favorite baby book from Etsy.

FAQ

Are baby registries worth it?

Baby registries are incredibly convenient for both those who assemble them and for those who want to buy gifts for their newborn. Not only do they keep all potential gifts organized and in one place, but they also take the guesswork and stress out of buying your baby a gift.

When in pregnancy can you start a registry?

While it is always safest to get on things early, there is no set time to make a registry during pregnancy. Parents-to-be can choose to set up their registry right away or up to the 20-week mark before they start cutting it close to the due date.

What is the average amount of gifts on a baby registry?

While some baby registries limit the number of gifts you can select, you can add as many products as you need to your registry. However, to help make the list more concise, users should consider selecting under 150 gifts for their baby registry.