We Taste Tested 5 Popular Brands of Salsa and Here’s What You Should Know

Taste of Home staffers taste tested five brands of salsa. Curious to know which one was best? Read on.

5 different salsa brand jars in a line in front of a window with the sun shining in

For many Seinfeld fans, there’s no scene more iconic than when George Costanza double-dips the chip. (View) The confrontation not only shines a light on proper party etiquette but also showcases just how passionate people are about their dips. (And, let’s face it. Like George, we’re all guilty of going back for seconds-especially when presented with a homemade dip!)

The most fiercely debated dip? Salsa. The traditional recipe is easy: Combine tomatoes, onion, pepper, spices and cilantro (if it doesn’t taste like soap to you). But how those ingredients marry with one another isn’t so simple. In choosing a salsa, some heated opinions arise-chunky or smooth, spicy or mild, plain or mixed with cucumber and fruit. And don’t get me started on dunking the chip versus scooping.

Interested in uncovering more about this dip dispute, I decided to put some popular brands of salsa to a bowl-to-bowl showdown. Calling on Taste of Home‘s most fanatic salsa addicts, we examined each brand in a blind taste test to find out which salsa was best. That meant no labels and no clever marketing-we were judging these dips solely on flavor. And though most of us are spice lovers at heart, we deliberately compared mild salsas to determine the true quality of each brand (and so we didn’t burn our tongues off in the process).

Follow along to learn which salsa was named supreme.

Two hands reaching out to spoons sticking out of two separate plastic bowls of salsa

The Best Mild Brand: 365 Everyday Value Organic Mild Salsa (Thick & Chunky)

Average Score: 5.5/10

“There isn’t much spice in this.”

“Tastes fresh and natural.

Whole Food’s store brand salsa, 365 tasted as mild as mild can be. Which isn’t necessarily a bad thing. For instance, if you’ve got picky eaters, this is the brand for you. Though the salsa didn’t deliver a bold flavor, it is a fine choice as it tasted fresh and bright—which beats out artificial and overly-processed any day! (Did I catch you dreaming of just-off-the-vine tomatoes? Pick some from the garden and try these fresh recipes.)

The Best Spicy Brand: Xochitl Stone Ground Salsa (Mild)

Average rating: 6.6/10

“This one was the consistency of a gazpacho.”

“THAT’S mild!?”

“I just love the charred-tomato taste.”

Among our favorite salsas was Xochitl, the dark horse of the bunch. This low-key salsa delivered a flavor-packed mouthful of spicy flavor. Our taste testers even stopped to question if this brand was actually mild. If you’re looking for something that is spicy-but won’t leave you teary-eyed and begging for water-this is your best bet. Our biggest qualm? The salsa had the consistency of a runny gazpacho. (Sure enough, this wasn’t a problem for the few who preferred to dunk their chips.) Nevertheless, our panel dubbed this the most authentic brand of salsa and commended it for its hints of smoked flavor.

Our Top Pick: Market Pantry Mild Chunky Salsa

Average rating: 7.4/10

“This tastes like the salsa my family makes.”

“I could taste the onions in this one so clearly.”

Scorching past the other brands was Target’s store brand Market Pantry. The judges deemed this salsa to have the best balance between flavorful and mild. It wasn’t too sweet or too salty-and a clear onion flavor came through. The brand had a decent amount of chunkiness (read: great for scooping) but was fresh and juicy for dippers, too. A taster from the panel even thought this recipe tasted good enough to be homemade. Hmm…might this call for a match against our top-rated homemade salsa recipe?

People standing around a table with a row of plastic bowls filled with salsa and one large glass bowl of tortilla chips

What You Should Take Away

Budget-friendly brands are a force to be reckoned with.

The best-tasting brand was, ironically, the cheapest brand. Score for bargain hunters! A monster-sized 24-ounce carafe of Market Pantry salsa costs only $1.99. Compare that to a 15-ounce jar of Xochitl salsa, which will costs close to $5 (if you buy it in bulk!) My recommendation? If you’re hosting a large party, definitely opt for Target’s brand. It’s an economical crowd-pleaser. Win, win!

Salsa brings people together.

Truth be told, not all of our taste testers were harmonious in their opinions. Some detested green pepper, while others fawned over hot, hot spice. But sharing a single bowl of salsa (well, five single bowls) allowed us all to share a single experience. Despite different opinions, we could bond over our differences. (Personally, I’m absolutely tickled that I know who in the office prefers to dip and who likes to scoop their salsa!) Perhaps this is why salsa is a staple at any gathering.

There was one adage everyone could agree on.

When you’re in a group setting, never, ever double-dip your chip!

Nicole Doster
With nearly a decade of experience creating content for various lifestyle publishers and eCommerce brands, Nicole combines her love of at-home cooking with her expertise in product reviews and digital content creation to lead the award-winning shopping editorial team across Taste of Home, Family Handyman and Reader's Digest. As TMB's content director, affiliate, she oversees strategy, operations and planning for all product testing and shopping content, to bring readers recommendations and inspiration you can trust. Before joining the affiliate team, Nicole edited hundreds of recipe and food lifestyle articles for Taste of Home working closely with our Test Kitchen team and network of contributors. With a passion for baking, comfort food and hosting get-togethers you'll often see Nicole testing new products that make life easier. As a former barista in Chicago and Baltimore, she's slung hundreds of cappuccinos and doppio espressos in her lifetime and she will talk your ear off about the best gadgets to make cafe-quality coffee at home. When she's not hunched over her laptop, she's either fixating on her latest DIY home renovation or on a walk with her rescue pup, Huey.