The Truth Behind 10 Popular Aldi Rumors

Updated: Nov. 30, 2023

If you've heard any of these rumors, you've probably been hesitant to shop at Aldi. We set the record straight.

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CARDIFF, UNITED KINGDOM - SEPTEMBER 05: An Aldi store sign on September 5, 2019 in Cardiff, United Kingdom. (Photo by Matthew Horwood/Getty Images)
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The takeover of Aldi

Aldi stores are fairly new in the United States, so some shoppers might be hesitant to start shopping for their food there. Hearing the word “discount” might send the message that Aldi’s products aren’t of great quality. But giving up your regular grocery store might just be worth it for their low prices and good food. If you’ve heard any of these rumors—which typically come from people that have never visited the store—you can safely ignore them. Psst! Here’s the real reason why Aldi’s groceries are so cheap.

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BRISTOL, ENGLAND - NOVEMBER 18: Aldi shopping trolleys are stacked outside a branch of the supermarket on November 18, 2015 in Bristol, England. As the crucial Christmas retail period approaches, all the major supermarkets are becoming increasingly competitive to retain and increase their share of the market. (Photo by Matt Cardy/Getty Images)
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Rumor: You have to pay for the carts

You do have to have 25 cents in order to use a shopping cart, but you get your quarter back when you return the cart. So technically, you don’t have to pay to use a cart. Each cart has a coin-operated lock to encourage customers to return their carts to the front of the store after shopping instead of leaving them around the parking lot. Here’s more on why Aldi makes you pay for shopping carts.

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CARDIFF, UNITED KINGDOM - AUGUST 30: Aldi branding seen in an Aldi supermarket on August 30, 2018 in Cardiff, United Kingdom. (Photo by Matthew Horwood/Getty Images)
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Rumor: They take coupons

Aldi’s prices are already very low, so they don’t offer coupons. There have been a few instances of scammers trying to get you to fill out information for fake Aldi’s coupons, but the company warns customers that any coupon deals they see online are not real. These are the secrets Aldi employees won’t tell you.

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CHICAGO, IL - JUNE 12: Organic tomatoes are offered for sale at an Aldi grocery store on June 12, 2017 in Chicago, Illinois. Aldi has announced plans to open 900 new stores in the United States in the next five years. The $3.4 billion capital investment would create 25,000 jobs and make the grocery chain the third largest in the nation behind Wal-Mart and Kroger. (Photo by Scott Olson/Getty Images)
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Rumor: They don’t sell organic options

Despite what many people think, Aldi actually sells an abundance of organic items. Their Simply Nature line offers around 200 products that are free from 128 artificial ingredients and are either USDA Certified Organic or Non-GMO Project verified.

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CHICAGO, IL - JUNE 12: Customers shop at an Aldi grocery store on June 12, 2017 in Chicago, Illinois. Aldi has announced plans to open 900 new stores in the United States in the next five years. The $3.4 billion capital investment would create 25,000 jobs and make the grocery chain the third largest in the nation behind Wal-Mart and Kroger. (Photo by Scott Olson/Getty Images)
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Rumor: Their store brand products are low-quality

Their store brand products aren’t just a great bang for your buck, but they also taste amazing. Aldi makes sure to test their products again and again before putting them out on the shelves. Our sister site, Taste of Home, spoke to Kate Kirkpatrick, an Aldi spokesperson, who said, “We test our products to meet or beat the national brands’ quality.” If you’ve ever shopped at Aldi, you’ve probably noticed that they don’t play music. Here’s why Aldi doesn’t play music.

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CHICAGO, IL - JUNE 12: Customers shop at an Aldi grocery store on June 12, 2017 in Chicago, Illinois. Aldi has announced plans to open 900 new stores in the United States in the next five years. The $3.4 billion capital investment would create 25,000 jobs and make the grocery chain the third largest in the nation behind Wal-Mart and Kroger. (Photo by Scott Olson/Getty Images)
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Rumor: Their produce isn’t fresh

False, their produce is great. A few years back, Aldi built a lot of new stores and remodeled existing ones to expand the produce section and supply more fresh fruits and vegetables to their customers. You might not have as many options as your big chain grocery stores, but they like to stock what sells to avoid throwing away bad produce and to save money. This helps to keep the prices on their fresh produce low.

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RUESSELSHEIM, GERMANY - APRIL 8: A shopper carries a bag of groceries from an Aldi store on April 8, 2013 in Frankfurt, Germany. Aldi, which today is among the world’s most successful discount grocery store chains, will soon mark its 100th anniversary and traces its history back to Karl Albrecht, who began selling baked goods in Essen on April 10, 1913 and founded the Aldi name by shortening the phrase Albrecht Discount. His sons Karl Jr. and Theo expanded the chain dramatically, creating 300 stores by 1960 divided between northern and southern Germany, with Aldi Nord and Aldi Sued, respectively. Today the two chains have approximately 4,300 stores nationwide and have also expanded into other countries across Europe and the USA. Aldi Nord operates in the USA under the name Trader Joe’s. (Photo by Ralph Orlowski/Getty Images)
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Rumor: The reusable shopping bags aren’t worth it

Aldi was way ahead of the game and started charging you for bags long before other stores. You can either bring your own reusable shopping bags or buy one of theirs at checkout. Not spending money on plastic bags is one of the many ways they pass the savings onto customers. Even though they have great products, these are 10 things you should avoid buying at Aldi.

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CHICAGO, IL - JUNE 12: Aldi branded wine is offered for sale at an Aldi grocery store on June 12, 2017 in Chicago, Illinois. Aldi has announced plans to open 900 new stores in the United States in the next five years. The $3.4 billion capital investment would create 25,000 jobs and make the grocery chain the third largest in the nation behind Wal-Mart and Kroger. (Photo by Scott Olson/Getty Images)
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Rumor: Their wine isn’t great

Their wine might be cheap price-wise, but it’s great quality. They actually have a very long list of award-winning wines that you can pick up at any of their locations (depending on the state, of course). They also have a super wide variety of wines to choose from, so you’ll be able to find something that pairs well with the dinner you just picked up.

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BRISTOL, ENGLAND - NOVEMBER 07: Shoppers enter a branch of the budget supermarket Aldi on November 7, 2013 in Bristol, England. As the German chain opens its 500th store in the affluent Bury St Edmunds, some retail experts are claiming that the low-cost supermarket is trying to attract more affluent shoppers, in particular by offering large discounts on luxury items. (Photo by Matt Cardy/Getty Images)
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Rumor: The meat is bad quality

Just like the produce, Aldi has a smaller meat selection because they only stock what sells well. Their meat is well-sourced, and if you look for a Never Any! label on the package, that means the meat has no antibiotics, added hormones or animal by-products. It’s all great quality at a great price. Here are some things you should always buy at Aldi.

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CHICAGO, IL - JUNE 12: Customers shop at an Aldi grocery store on June 12, 2017 in Chicago, Illinois. Aldi has announced plans to open 900 new stores in the United States in the next five years. The $3.4 billion capital investment would create 25,000 jobs and make the grocery chain the third largest in the nation behind Wal-Mart and Kroger. (Photo by Scott Olson/Getty Images)
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Rumor: They don’t carry any name brands

Aldi mainly stocks their shelves with their brands to keep prices low, but they do have a few name brand products. Ninety percent of their products are private label, but about 10 percent of their products are name-brand so that American customers feel Aldi can be a one-stop-shop. Their website also states that they may carry a national brand if they’re not able to create an exclusive brand product that meets or exceeds the quality of the name brand.

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LEIPZIG, GERMANY - JANUARY 31: Tin cans with bolognese sauce at the newly-opened Mere branch store of Russian chain Torgservis on January 31, 2019 in Leipzig, Germany. Torgservis, a medium-sized operator of grocery stores across Russia, is seeking to break into the German market with its Mere brand. The no frills store offers products mostly from Poland and the Czech Republic priced to undercut German chains like Lidl and Aldi. The store in Leipzig is Torgservis's first in Germany. (Photo by Jens Schlueter/Getty Images)
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Rumor: They don’t have any allergy-friendly options

If you’re gluten-free, vegan or vegetarian, Aldi has a ton of options for you to choose from. Their liveGfree line is certified by The Gluten-Free Certification Organization, Gluten-Free Certification Program, and the Celiac Sprue Association and includes bread, pasta, pretzels, cookies, brownie mix and granola. Aldi also has a line for vegans and vegetarians called Earth Grown that has plant-based options such as chickenless patties and tenders and kale and quinoa crunch burgers. Before you try calling your local store to see what they have in stock.

Reader's Digest
Originally Published on Reader's Digest