10 Things You Probably Didn’t Know About Goldfish Crackers

Goldfish crackers are simply irresistible. Get to know more about America's favorite smiling, fish-shape snack crackers with these fun facts.

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Close up of bowl with goldfish crackers on a wooden background.
Shutterstock / Natalia Wimberley

Only some smile

They’re known as “the snack that smiles back,” but only about 40 percent of the Goldfish crackers in any bag actually have smiles.

See 10 sneaky food logos with hidden messages.

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Goldfish Crackers
Shutterstock / designs by Jack

Americans enjoy about 150 billion Goldfish every year

If strung them all from head to tail, they would reach around the world nearly 60 times. That’s a lot of crackers!

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Space Shuttle Orbiting Earth. 3D Scene.
Shutterstock / 3Dsculptor

They’ve traveled to space

Goldfish crackers blasted into space as a snack onboard the Space Shuttle Discovery in 1988.

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A scaterring of yellow goldfish crackers
Tiger Images/Shutterstock

Goldfish colors are made using plant-based ingredients

No artificial colors here! Red crackers are colored using a mix of beet juice concentrate and paprika extracted from sweet red peppers. The green color comes from watermelon and huito (a South American fruit) juice concentrates.

Get the scoop on food colorings of all kinds here.

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Goldfish Baked snack crackers of Pepperidge farm

They’re super cheesy

Real cheddar cheese is used in the beloved cheddar-flavored crackers. If you love cheese as much as we do, check out these yummy mac ‘n’ cheese recipes.

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Grocery shelf with packages of Goldfish cheese crackers.
Shutterstock / Sheila Fitzgerald

The friendly fish on the packaging has a name

The smiling fish wearing the sunglasses is named Finn.

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Goldfish fishbowl
Shutterstock / LUIS PADILLA-Fotografia

A horoscope sign was the inspiration for their shape

Goldfish crackers got their shape because the creator, a Swiss man named Oscar J. Kambly, wanted to make a snack for his wife. Her horoscope sign was Pisces, whose symbol is a fish. He chose the goldfish shape because it was a symbol of luck.
See what cute kitchen accessories are in the stars for you!

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Chex snack mix
Shutterstock / smackey

Julia Child was a fan

It’s said that Julia Child used to serve Goldfish crackers as an appetizer with cocktails at her dinner parties. Want to learn other ways you can delight your guests with Julia Child-inspired foods? Here are some recipes inspired by Julia Child that you can try at home.

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Grocery Store Shelf with packages of Goldfish Crackers, many flavors.
Shutterstock / Sheila Fitzgerald

More than just cheddar

There are tons of Goldfish cracker options to choose from including Flavor Blasted, Grahams, Pretzel, Whole Grain and more. For more flavor fun, try making this Taco Seasoned Snack Mix.

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goldfish crackers
Facebook / Goldfish

There’s a special ingredient inside

If you’ve never looked at the ingredient list on a bag of Goldfish crackers, you’re in for a treat. You’ll see that each bag is “made with smiles.” No wonder they’re so fun to eat!

Lauren Naru
Lauren Naru writes about gift guides, sales, and must-have items for the kitchen and home. She loves a good deal is and is always on the hunt for super-savings and products that solve cooking problems. In her spare time, you’ll find her creating custom cookies for friends and family. Lauren lives and works in New York's Hudson Valley region.