13 Things You Didn’t Know About the McDonald’s McRib
The McRib, one of McDonald's most popular seasonal items, is back for October. You'll find it in around 10,000 stores nationwide—here's how to find one of those near you, plus some other meaty facts about this sandwich.
The McRib is back…again
Every fall, the fast-food community goes into a frenzy that’s maybe a little overshadowed by the annual pumpkin spice craze, but is still worth noting. Because it’s the time when McDonald’s love-it-or-hate-it barbecue pork sandwich, the McRib, arrives back in (some) stores. But we wanted to clear up some lingering questions about this sandwich: Why call it a McRib if it’s not actually ribs? Is there really an obscene amount of ingredients? And why won’t they just put it on the menu for good?! Sink your teeth into this and more McTidbits.
It’s approaching its 40th anniversary
The McRib may not have as long a history as other McClassics like the Big Mac and the apple pie, but it’s been around for a while! After a McDonald’s executive fell in love with the charm of southern barbecue in Charleston, the McRib was born. It appeared in stores in 1982. It’s actually kind of fitting that this barbecue-inspired sandwich is so popular, since McDonald’s began as a barbecue joint. Find out exactly how the McDonald’s menu has changed over the years.
We owe its return to the Flintstones
Though the 21st century has seen people start passionate online campaigns to save or extend the tenure of the McRib, it was not actually very popular when it debuted in the 1980s. So in 1985, it was removed from the menu. But in 1994, The Flintstones, of all things, helped bring it back. When the live-action Flintstones film came out, McDonald’s capitalized on the similarity between the Flintmobile’s “slab o’ ribs” and the McRib. They even got one of the film’s stars Rosie O’Donnell to appear in a promotional commercial. And the McRib was back.
Its shape is…misleading
The McRib is not rib meat. This is not a shocking revelation since the meat is obviously devoid of bones. But then, why have it mimic the shape of a rack of ribs? Simply because it’s unique and different. Its creator even admitted to knowing that it would have been way easier to simply make round patties, but he preferred having it shaped like ribs. In fact, the “Burgers” page of the McDonald’s site does, indeed, have this as an FAQ: “Why a rack of ribs?” “Easy…it’s fun,” the site says. “And it’s one of the reasons the McRib has developed such a loyal following.” Check out some more surprising facts you never knew about McDonald’s.
There’s a “locator”
Speaking of this loyal following, McRib lovers have their finger on the pulse of the sandwich’s debut, pegging restaurants that are offering the sandwich. It’s actually not even a McDonald’s-affiliated site; it’s purely fan excitement. You can click on a store location with a checkmark and it’ll tell you the address and when its possession of the McRib was first “confirmed.” By the way, these are the best-selling items at McDonald’s.
It’s frozen for some time
If you want to know if the meat in the McRib is fresh or frozen, McDonald’s won’t hide the answer from you. Check on the “Burgers” FAQ page to see the question laid out: “Is the McRib fresh or frozen?” It turns out that the meat does, in fact, go into the freezer quickly after the patty is made. Once it arrives at the McDonald’s store, it’s thoroughly cooked and ready to serve.
There are way more ingredients than you thought
Its ingredients are also out in the open on the McDonald’s site, but this wasn’t always the case. It was a bit of a shock to the system in the early 2010s when several news outlets started reporting that the seemingly simple sandwich contained a whopping 70 ingredients. As the Week reported, 34 of those were in the bun alone. Though there was no large publicized recipe change for the McRib like many of McDonald’s products, the ingredient list on the site today is a little trimmer, with some of the most controversial ingredients nowhere to be found. This is why Burger King is no longer McDonald’s largest competitor.
It was created in response to a chicken shortage
The McRib’s debut came in response to a shortage of chicken meat—because of none other than McDonald’s. Demand for chicken was skyrocketing after the nuggets debuted in 1979 and chicken farmers couldn’t meet McDonald’s demand, so McD’s found themselves in a bit of a corner. They scrambled to come up with a sandwich where essentially the only requirement was “not chicken!” and the McRib was born. And, though obviously the chicken shortage passed, those nuggets are still a major seller. Here are some things you probably didn’t know about those little nuggets.
There’s no kangaroo meat
Is it even a surprise to learn that, at one point, a very real rumor was spread that McRib meat came from kangaroos? And, unlike Stephen Colbert’s quip that “it appears to be made out of sickly E.T.,” this was not a joke but an actual legend. But there is no kangaroo meat in the McRib. And for what it’s worth, kangaroo actually is a fairly common and certainly edible meat. Do you know the real reason why McDonald’s colors are red and yellow?
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They just can’t quit it
After the Flintstones resurrected the McRib, it hung around on the menu in some capacity until 2005. And then that was supposed to be its final year; the site sponsored a “McRib Farewell Tour” to send it out with a bang. But then, sure enough, the McRib stuck around. They promoted another “farewell tour” in 2006 and then again in 2007, even calling them “Farewell Tours II and III,” leading many to wonder if they ever really intended to get rid of it. And that’s when the tradition we know and love (to hate?) today, of having the McRib return to stores for a few weeks every year, really began.
There was a “Golden” version
In 2011, McDonald’s Facebook account debuted a game/promotion called “The Quest for the Golden McRib.” Fortunately or unfortunately, there was no “real” golden McRib. It was only a virtual sandwich that you could find by exploring Google Maps and playing various mini-games. Though oddly-colored fast-food items are actually popular publicity gambits. Just take it from Burger King’s Whopper, which has had an “angry” red version tinted with hot sauce and a “Halloween” black version created by steak sauce. Check out more fascinating and odd facts about the rival chain’s famous burger.
The “Boneless Pig Farmers” support it
Paired with McDonald’s first “farewell” to the McRib, in 2005, a campaign debuted encouraging McDonald’s to keep it on the menu for the sake of the rare “boneless pig,” which was supposedly the creature supplying the meat for the decidedly boneless McRib. It was all a joke (obviously!), and though the “Boneless Pig Farmers” website is sadly no longer operational, apparently it was actually one of McDonald’s more cleverly funny ad campaigns.
It’ll probably never be on the menu permanently
Absence make the heart grow fonder, and McDonald’s knows that. That’s why they continue to bring it back just once a year—that’s its “thing,” and that keeps the hype alive for people who love it and anxiously wait for it to return. Here are some items that you definitely won’t see back on a McDonald’s menu.
Where they’re available year-round
While the McRib is an elusive, once-a-year scarcity in the United States, it actually is available year-round in Germany and its tiny neighbor Luxembourg. That’s a far cry from this state capital where there’s no McDonald’s at all.