Earlier this week, DoorDash, the nation’s leading on-demand food destination, announced that, from September 17-30, they will donate $1 to Feeding America for every order placed that uses the promo code FEEDAMERICA in honor of Feeding America’s annual Hunger Action Month.
According to the press release, each dollar allows Feeding America, a nationwide nonprofit that fights hunger and food insecurity, to secure another 10 meals from their local food banks. In addition, each DoorDash user who donates to the cause will receive a promo code for $5 off their next order as a thank you note.
By getting their millions of users so directly involved in the company’s donation, DoorDash seems to hope that the issue strikes a chord in each individual customer, producing a greater effect than simply donating the money en masse to Feeding America would.
This comes on the back of a hectic couple of months for DoorDash, as the company came under fire after it was revealed that tips were essentially being sent to DoorDash and not the driver. This policy was immediately changed after the backlash.
Despite this, it seems DoorDash is on the right track. With their workers properly compensated, the company moved on to announce that its social impact program, Project DASH, has rescued over a million pounds of food from being wasted.
As DoorDash looks to increase its presence in the fight against hunger, this partnership with Feeding America makes sense. The nonprofit’s goal with Hunger Action Month, which is an event that has taken place every September for the last 11 years, is to increase hunger awareness and action regarding the issue. It encourages any and all ways of raising awareness, from individually posting on social media to larger campaigns, such as DoorDash’s.