Weight Watchers Is Changing Its Name After 55 Years
Weight Watchers has announced a total rebrand, shifting focus from weight loss to overall health and wellbeing.
Weight Watchers has been the weight loss program of choice for us (and our moms, too) since 1963. It has always adapted to make healthy eating relevant and accessible, like when the company launched its flexible Freestyle program in 2017. Weight Watchers is now “going beyond weight to wellness for everybody” and has completely rebranded to become WW.
WW’s slogan is now “Wellness that Works,” and we’re all super excited for that!
Why the Change to WW?
“We are becoming the world’s partner in wellness,” says Mindy Grossman, the company’s President and CEO. To help its members reach any wellness goal—like losing weight, choosing healthy food, developing a positive mindset or all of the above—WW wants to deliver science-based solutions that simply work for people.
“This is just the beginning of our journey to become the world’s partner in wellness, and I am inspired by the potential for our impact,” Grossman adds.
In addition to the rebrand, WW is rolling out some other changes as well, including:
- WellnessWins, a program that rewards members for everyday behaviors that build healthy habits
- A partnership with the meditation app Headspace to create for custom WW content
- Voice integration with Google and Amazon home devices
- Connect Groups that will help members build community with other members who share a common experience, like being gluten-free, having similar interests or being at the same life stage (e.g., college students, new moms, brides/grooms, 20-somethings)
What Does Oprah Have to Say?
“As Weight Watchers becomes WW, I believe we will continue to inspire people not only to eat well, but to move more, connect with others and continue to experience the joys of a healthy life,” says Oprah Winfrey, who serves on the board and as an ambassador—and loves to eat these foods.
The signs are staring to go up. Look for all the WW changes to roll out by December.