Watch French Customers Lose It When Nutella Goes On 70% Off Sale

Updated: Aug. 14, 2018

I know you love Nutella, everyone does, but would you be willing to fight someone for it?

Jar of Nutella. Spoon in chocolate cream, dessert.sasha2109/Shutterstock

I know you love Nutella, everyone does, but would you be willing to fight someone for it?

A French supermarket by the name of Intermarche, decided to mark down their stock of Nutella by 70 percent off its retail price, and a literal riot ensued.

Footage shot by Kheira Dak, and posted by CNN, showed 15 seconds of the chaos, as people toppled over each other and argued like Sinbad and Arnold Schwarzenegger trying to get a Turbo Man doll on Christmas.

Reports say there was hair pulling, some bloody incidents, and even a box chucked at an elderly lady.

Ferrero, the owners of Nutella, stayed the hell away from this one, saying they had nothing to do with it, and the sale was completely at the discretion of Intermarche.

According to ABC, Nutella usually costs about 4.5 euros ($5.60), so the sale brought down the price to 1.4 euros ($1.74), saving them $3.86 for their violent troubles.

Human beings almost tore apart each other in order to save about $4.