If you’ve never heard of the food blog “So Wrong It’s Nom,” here’s a primer. It’s the brainchild of British food blogger Annem Hobson, who took the Internet by storm last year with her cheese Advent calendar—a savory take on the traditional chocolate Advent calendar. It instantly became a massive hit in the U.K., piquing the curiosity (and palates) of many cheese aficionados this side of the Atlantic. Happily, for those of us who missed out on this viral moment in foodie pop culture, there is plenty of time to right that wrong.
When and Where to Get a Cheese Advent Calendar
Starting in early November, Hobson’s highly anticipated cheese Advent calendar will hit 247 Target stores throughout the U.S. Presented in book style packaging similar to the chocolate Advent calendars you might have seen/eaten at holidays past, this savory selection includes 24 carefully selected mini cheeses and retails for $20. Hello, hostess gifts! And teacher appreciation gifts. And maybe one just to nibble on at home because, you know, we’re the ones who make all this holiday magic happen and that takes a lot of err…protein.
So What About the Cheese Inside?
So what sort of sampling can you expect from this edible Advent-inspired treat? There are five varieties, curated with help from Somerset, U.K.-based Norseland. This year’s Advent calendar features sweet and nutty Jarlsberg; smoky, paprika-dusted Applewood cheddar; and two types of Ilchester cheddar (one earthy and tangy and the other more smooth and nutty). The fifth variety is a limited edition Ilchester—the gold-award winning Wensleydale with cranberries, a creamy and smooth cheese punctuated with festive cranberries.
If you’re planning to gift it, keep in mind that this cheesy countdown calendar requires refrigeration. And if it’s someone you really, really like, check out our cheesiest gift ideas for cheese lovers (I’ll take one of each).