Sugar Cookie Toast Crunch Cereal Is Back!

The only question left to ask: Do you eat a bowl of Sugar Cookie Toast Crunch cereal for breakfast—or dessert?

Cinnamon Toast Crunch is easily one of the most popular breakfast cereals in the U.S. Having a fresh-baked sugar cookie with a cold glass of milk is practically our national snack. Put ’em together and you have… Sugar Cookie Toast Crunch! It’s back in the cereal aisle for the holidays.

Is This a New Flavor? What Does It Taste Like?

Sugar Cookie Toast Crunch is supposed to taste like a fresh batch of sugar cookies. Is a box supposed to be breakfast or dessert? We’re not sure—but either way, it sounds legendary.

The cereal was around briefly in 2015, but it’s been on hiatus ’til now. Its triumphant return is a huge deal for cereal enthusiasts on Instagram, who have been asking General Mills to bring the cereal back for nearly three years.

Where Can I Buy a Box?

Good news! The cereal is already listed as being for sale at retailers like Target and Walmart. It’s listed for $2.99 at Target, which sounds like a sweet deal. Sugar Cookie Toast Crunch is already sold out in some locations, so if you’re interested in picking up a box, it might be worth checking out sooner rather than later, since it appears to be in high demand.

It might seem like the holidays are full of gimmicky foods and “limited edition” flavors, but that’s part of the holiday fun. Sure, nothing beats a tray of freshly baked cookies. (Especially when it’s one of our best sugar cookie recipes.) But there’s no harm in trying out some of the packaged options, too. After all—when else do such delicious-sounding treats fill the grocery store’s aisles? Hope you’re lucky enough to find a box of Sugar Cookie Toast Crunch under the Christmas tree!

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Meghan De Maria
Meghan is an entertainment and lifestyle writer with a soft spot for nostalgic snack foods. Whether it's a new Pop-Tarts flavor or a new menu item at Taco Bell, there's nothing she won't try in the name of research... or just in the name of a junk food craving.