Published on Feb. 13, 2025
What is the Stanley Club, and how does it work? We explored the newest reward program for Stanley tumbler fans. Spoiler: You're going to want to join!
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From internet-breaking releases (I’m looking at you, Midnight Glitz tumbler) to a gorgeous rainbow of evergreen shades, Stanley is always at the forefront of style. Plus, these cups are practical, too. According to our testing, Stanley Quenchers are some of the best travel tumblers around. Now, there’s yet another new reason for Stanley fans to shop: the Stanley Club.
This rewards program reinvents the way Stanley fans shop for their coveted cups by introducing new purchase incentives. But how does it work? And does it cost anything to join? Our editors did a deep dive to discover exactly what the Stanley Club is—and why all fans should join.
The rewards program operates on a simple tier system, as laid out on the Stanley Club webpage. The tiers—Member, VIP and All Access—are divided up by the number of points earned. The best part? This new rewards program is completely free to join. Just sign up on the website to start earning points.
After signing up, it’s time to start earning points. Shoppers can collect points by simply creating an account, making purchases on the Stanley website, following Stanley on Instagram and TikTok, exploring the blog and participating in club votes. Purchase points work out to one point per dollar spent, meaning that most Quencher purchases can earn shoppers around 45 points. You even receive special discounts for your birthday!
“As a consumer-first lifestyle brand, we are so excited to announce the launch of Stanley Club this week—our new loyalty program designed with our Stanley 1913 community in mind,” says Marell Morel, VP of global ecommerce, Stanley 1913. “Stanley Club allows us to continue building authentic and long-lasting relationships while rewarding our loyal consumers through exclusive shopping experiences, accumulation of points for perks, and the opportunity to influence our products via an annual vote. We look forward to surprising and delighting our dedicated community and to welcoming many more Stanley 1913 members to the Club!”
@stanleybrandThe first rule about Stanley Club… is that you should def tell everyone about it! Meet Stanley Club – our new loyalty program that gives member-only access, deals, and VIP perks to our loyal supporters. ✅ Free to join ✅ No purchase minimum ✅ If you already have a Stanley1913.com account, you’re automatically enrolled. To learn more and join now, click the link in our bio!♬ original sound – Stanley Brand
The loyalty tiers offer numerous perks, depending on the number of points earned. All three tiers give members access to exclusive offers and products, a birthday gift, an annual club vote, early access to new products and exclusive deals. These perks are available for all regular members who earn under 300 points.
VIP, the next tier, covers members who have earned 300-599 points. Members in this tier enjoy all the benefits available for a basic membership, plus first access to exclusive products and vault drops. The final tier is All-Access for club members who earn 600 points or more. All-Access members get to enjoy all the perks of previous tiers, plus a first pick of vault drops and improved odds on EQL-powered drops.
The “early access to new products” perk is what we’re most excited about. If you’ve ever tried to snag a LoveShackFancy tumbler or other coveted cup, you know how quickly they sell out. Hopefully, club membership limits the competition.
Members retain their points for a year before they expire. Similarly, all tiers reset one year after reaching the tier status. That means members need to keep earning points to continue enjoying their perks.
According to the Stanley Club FAQ, customers who placed eligible orders on the Stanley website prior to the launch of Stanley Club (and after August 1, 2019) will receive retroactive points on previous purchases. Just log in or create an account with the same email address used to place previous orders, and points will appear in your account. Points are automatically added for those with an existing account.
VIA MERCHANT
Enjoy fan rewards, points, early access to new drops and more when you join the new Stanley Club.
The Stanley Club is completely free to join—just sign up on the website to earn your first 10 points! Not only do we love the prospect of enjoying exclusive rewards, but us Stanley fans love having another reason to expand our tumbler collections. Now’s the time to snag the new ProTour tumbler—and earn points doing it.
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