People love peanut butter cups. Even though other peanut butter cups exist, Reese’s is the household name when it comes to this chocolate confection. Of course I hand out Reese’s cups for Halloween and stuff tree-shaped Reese’s in our stockings at Christmas. Just when it’s time to stock up on my usual Reese’s purchase, the brand has gone and created a whole new flavor.

What is the new Reese’s flavor?

It’s Red Velvet Reese’s! Professional Instagram snacker @markie_devo shared all the info with us.

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Reese’s colorful new flavor features milk chocolate and Reese’s peanut butter infused with red velvet creme. The cups themselves are split into two colors: a warm red/pink on top and the signature chocolate brown on the bottom. They come in both regular-sized cups and miniatures.

If the Red Velvet Reese’s are as delicious as they are pretty, these cups might just be the top candy of the year! I plan to grab a few to use in special red velvet recipes. Imagine these beauties dotting the frosting on a red velvet cheesecake or crumbled over iced red velvet cookies.

Where do I find Red Velvet Reese’s?

Right now, you can grab a 9.3-ounce bag of Red Velvet Reese’s miniatures on Amazon for about $5. This flavor hasn’t officially hit shelves yet, but it’s likely you will see it by early 2025, long before Valentine’s Day comes into full swing. Make sure to check your local stores that carry Reese’s products.

How long will it be available?

While it’s a limited edition flavor, I expect Red Velvet Reese’s to be here through Valentine’s Day of next year. Grab one as soon you can so you don’t miss out, but remember to leave a few for the rest of us, OK?