Qdoba Challenges Chipotle As First Chain To Serve Impossible Meat Burritos
Chipotle's Sofritas have long been dominating the fast food vegan game, but they just got a new competitor from one of the chain's biggest rivals: Qdoba.
Qdoba is making history in the process as the first fast-food chain to ever offer an official Impossible Burrito. They’ve teamed up with the revolutionary plant-based meat company to create their own ground beef alternative that can match the real deal on flavor and texture. It’s available in bowl, burrito and taco forms.
The Impossible meat is also spiced up in Qdoba’s style, with tomatoes, garlic, smoked chilies, paprika and red onions. It makes for a solid contender to Sofritas as a fast food vegan burrito option, especially since Qdoba’s version tastes closer to actual meat.
For now, folks in the Detroit Metro, Flint, Lansing and Traverse City areas of Michigan can try it on the menu as part of a regional test.