Kellogg’s Peeps Cereal Is BACK at Target to Sweeten up Your Easter

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Peeps cereal is officially back and kicking off Easter early.

Whether you love Peeps or loathe them, you’ll be seeing a lot of this iconic brand on grocery store shelves soon. Luckily for loyal fans that can’t get enough of the sugar-coated, marshmallow treats, there’s a prodigal product that’s just hit the breakfast aisle.

Why do Peeps explode in the microwave? We found out.

Hello, Peeps Cereal!

Peeps cereal has arrived once again, folks. This mash-up packs everything you know and love about Peeps into a sweet bowl of sugary Os. The cereal’s shape and texture are similar to Kellogg’s Apple Jacks—but it celebrates the season with a bright blend of springtime colors. We’re talking a deep shade of pink, sunny yellow and robin’s egg blue, making it great for kiddos—or adding a colorful twist to our top-rated cereal bar treats.

This year, Peeps reinvented their adorable marshmallows to reflect their most popular shapes, like the yellow Peeps bird and the blue Peeps bunny we know too well from our Easter time binges. Last year, fans were a little disappointed the cereal didn’t come with the shapes, but Peeps has truly perfected the formula for 2020.

Where can I find Peeps cereal?

This is a limited-edition product, so grab a box while you can. We recommend you start your search at Target, where the $3.79 limited-edition cereal boxes were first spotted by @JunkFoodontheGo on Instagram. While Kellogg’s has kept mum on how long these Peep-tastic cereals will be on shelves, we’re wagering that you’ve got a little while. Given that Easter falls late this year (not until April 12), we’re planning to savor our Peeps cereal for many breakfasts to come.

More Peeps Products

That’s not the only trick Peeps has up its sleeve this Easter. We’re getting our hands on all kinds of new flavors, including Hot Tamale Peeps, Chocolate Pudding Peeps and Root Beer Float Peeps. (Along with the return of International Delight’s Peeps coffee creamer.)

If you’re feeling in the Peeps spirit, try our favorite recipes, including the expected desserts like our Peeps sunflower cake, and some twists more unexpected, like Peeps-infused vodka.

Here's How to Use Your Leftover Peeps
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Rebecca Walden
Rebecca C. Walden is a freelance writer with Deep South roots - an Alabama native now living in north Texas. Her writing has appeared in Reader's Digest, the Huffington Post, Southern Living, and many other regional publications, focusing on everything from health and wellness to parenting, family, and women's interests. Walden also provides freelance writing to corporate clients in finance, government, healthcare, and higher education. Check out her latest work