The iconic marshmallow purveyor is expanding its offerings for Easter 2025.
Peeps Just Launched 3 Flavors That I Did Not See Coming
Published on Feb. 06, 2025
Ah, Peeps. You either love ’em or hate ’em. One of my friends is such a die-hard Peeps fan that I once picked her up from the airport with an Easter basket full of them. Other people open packages of Peeps weeks before Easter to stale ’em up.
Personally, I could take or leave the iconic yellow marshmallow chicks. Every year, though, the good people at Peeps break out interesting flavors to tempt me, and 2025 is no different.
What are the new Peeps flavors?
This year, Peeps come in a variety of sweet options. For luxury lovers, indulge in the new Peeps Delights Strawberry Marshmallow Chicks dipped in milk chocolate. If you like it when your treats are actually two treats in one, then opt for the Rice Krispies Treats Marshmallow Chicks. There are also decadent Chocolate Pudding Marshmallow Bunnies hopping into a store near you. And we thought putting Peeps on a layer cake was decadent!
That’s not all. This year, Peeps is launching a few retailer-exclusive flavors, too. Walmart fans can pick up Breyers Cookies & Cream Marshmallow Chicks. Walmart also has Egg Hunt Chicks, which are individually wrapped and the perfect size to stash in plastic Easter eggs. Dollar Tree will be home to the Tropical Punch Marshmallow Bunnies, and perhaps the most exciting new flavor of all will be available at Kroger stores: Cinnamon Churro.
When can I purchase the new Peeps?
Stores have already stocked up on Tropical Punch, Cinnamon Churro and Breyers Cookies & Cream, so it’s time to place an order! Peeps are most popular during spring, though, so expect to see a lot of cute Peeps-themed grocery store displays after Valentine’s Day. Time to eat Peeps and be merry!
