Here’s Why You Won’t Find Sweethearts on Valentine’s Day

You won't be seeing any of these iconic candies this year. The company behind Sweethearts has gone out of business.

This year, the season of love is also the season of heartbreak for all you Sweethearts fans. Here’s why.

Here’s the Rundown

You might have been looking forward to Valentine’s Day all year just to get your hands on some of those sugary candy hearts. The original conversation hearts always gave us the right words to say “I Love You,” but this year they won’t be saying much at all. The company who launched Sweethearts, New England Confectionary Company (that’s NECCO, for short), has officially closed its doors.

Fortunately, there are plenty of other tasty treats dropping in time for the holiday, but nothing’s more iconic on Valentine’s Day than good ol’ Sweethearts.

The Bad News First

We heard about problems with NECCO’s sales in 2018, and in July, the company finally went under. While the consumer rush to collect as many Sweethearts as possible gave NECCO a significant bump in sales (50% higher than usual!), it wasn’t enough to stop the shutdown. Sales for 2019 were projected to plummet.

That’s why Sweethearts won’t be hitting shelves for Valentine’s Day this year, and yes, we’re as disappointed as you are.

Still need a cute pick-me-up? Oreo took a page out of the Sweethearts book for Valentine’s Day.

Now, for the Good News

It’s not all bad news, candy lovers. Shelves are filled with conversation hearts from other candy brands, like Brach’s.

And if your heart belongs to Sweethearts, there’s good news for you, too. NECCO is seemingly gone for good, but the name of “Sweethearts” will be carried on. In fact, NECCO has already been bought out by Spangler Candy Company. You might know Spangler as the parent company of Dum-Dums. Unfortunately, since the NECCO auction happened too late in the year, the candy hearts’ production for 2019 was put on hold. Sweethearts will be making a comeback for next year.

If you want a bag of the original for old time’s sake, they’re available on Amazon. For $10, you can have the last line of NECCO candy hearts, but be quick! We have a feeling these’ll go fast.

Be Your Own Valentine with Homemade Candy
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Laurie Dixon
Having a passion for writing her whole life, Laurie joined the Taste of Home team to bring together her two favorite things—creative writing and food. She spends most of her time playing with her dog, drafting up short stories and, of course, trying out new recipes.