M&M’s Launches Halloween Candy and the Reviews Are GLOWING!

Just in time for Halloween, M&Ms is available in glow-in-the dark trick-or-treat-packs!

Looking for a way to light up the faces of your trick-or-treaters this year? How about giving out M&Ms in glow-in-the-dark packs? M&Ms has released their regular milk chocolate and their peanut milk chocolate M&Ms candies in these special trick-or-treat-ready fun size packages just in time for Halloween. Each pack takes on a fun and ghoulish glow when you dim the lights.

Can we just say M&Ms always seems to have something fun up their sleeve? In the spring, there was the “big crunchy taste test“. Then they unveiled their hazelnut spread-flavor M&Ms, and they had us like whoa.

How do this work?

To get the glow-in-the-dark packs to glow, simply place them under a bright light for two minutes. Then turn off the lights…and see your favorite candy in a whole new eerie light! For trick-or-treating, we recommend keeping a bowl of the glow-in-the-dark packs close to a bright light source. For example, you can place the bowl on a table beside a reading lamp. Or you can place the bowl directly under an overhead light. That way your trick-or-treaters will see the bags glowing as soon as they head off into the dark and spooky night.

Where to find these Halloween treats

They’re available wherever candy is sold, with a manufacturer suggested retail price of $5.49 per 17-ounce bag. We found them in a somewhat larger configuration on Amazon:

  • For the milk chocolate M&Ms: Buy now.
  • For the peanut flavor M&Ms: Buy now.

Some Halloween candy fun facts

These fun facts come from the M&Ms candy experts themselves (Mars Wrigley Confectionery, the company that brings us M&Ms):

  • 32% of us buy candy at this time of year for the purpose of sharing with friends and trick-or-treaters
  • There’s a large contingent of folks who give out full-size candy bars to their lucky trick-or-treaters
  • A full 39% of us are planning on hosting or attending a Halloween bash

While you don’t need glow-in-the-dark M&Ms for any of these fantastic M&Ms cookie recipes, it sure would be fun if you had some on hand just the same!

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Lauren Cahn
Lauren Cahn is a New York-based writer whose work has appeared regularly in The Huffington Post as well as a variety of other publications since 2008 on such topics as life and style, popular culture, law, religion, health, fitness, yoga, entertaining and entertainment. She is also a writer of crime fiction; her first full-length manuscript, The Trust Game, was short-listed for the 2017 CLUE Award for emerging talent in the genre of suspense fiction.