McDonald’s Is Bringing the McRib Back on November 1

Is the McRib back at McDonald's?

The McRib has been a cult classic ever since its debut in the 1980s. Every October or November for the past few years, the same headlines pop up as the McDonald’s McRib reappears at select locations nationwide.

Is the McRib Back?

Soon! The McRib will be back on November 1, 2021. The very casual news was shared via the McDonald’s Twitter account. The only clue about the return of the McRib was a teaser tweet asking followers to turn on their notifications for the “most important announcement.”

Here’s a look at the announced from McDonald’s:

McDonald’s gave folks a rather cryptic answer the last time people pushed for one, saying that the McRib comes back when it feels like it or that it returns “based on consumer demand.” But if that were really the case, the McRib would never leave the menu!

Why Isn’t the McRib a Permanent Menu Item?

The main reason that McDonald’s will never make the McRib a permanent fixture is the excitement of having a limited-edition menu item.

It’s kind of like what Taco Bell does with their nacho fries. After a widely successful initial release, customers begged for nacho fries to come back. Now, every time Taco Bell actually does bring the fries back, people can’t stop talking ’em.

As Inc.’s Nicole Carter puts it, “While McDonald’s playing hard-to-get with the McRib certainly baffles most customers, from a business perspective, it has proven to be a wildly effective marketing strategy. The McRib’s marketing strategy bundles the appeal of exclusivity, scarcity and seasonality into one savory package.

For us, that means the McRib will always be disappearing and then coming back at random. If the McRib isn’t on the menu, we recommend making a real pork rib sandwich at home.

Next: Read up on the many secrets of the Big Mac.

Lara Eucalano
Lara is a senior editor for Taste of Home who manages a supremely talented community of freelancers. She assigns and edits content about cooking techniques, kitchen tools and, of course, food trends. Prior to her work at Taste of Home, Lara spent a decade in the marketing field as a brand storyteller, content curator and project manager. In her nonwork life, Lara loves to read, garden and cook. (Not all at the same time!) Look for her at home in Milwaukee, keeping an eye on her mischievous flock of backyard chickens.