KitchenAid Just Released a New Mixer Color—and We’re Obsessed

Trust us, you'll want to bring Passion Red to every part of your kitchen.

KitchenAid has done it again. After launching a vintage-inspired product line back in September, the iconic brand is continuing its 100th Anniversary Celebration with another colorful collection: Queen of Hearts.

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What is Queen of Hearts?

While September’s collection payed homage to the past (the Misty Blue color was inspired by KitchenAid’s first-ever stand mixer!), Queen of Hearts is looking to the future.

The Queen of Hearts collection features a bold new color called Passion Red. Slightly different from KitchenAid’s other reds, Passion Red is a bright cherry hue. It’s fresh—yet elegant—and perfect for adding a pop of color to your kitchen.

“The 100 Year Limited Edition Queen of Hearts Collection in Passion Red reflects the love and passion that home cooks have for making and aims to inspire creativity in the kitchen for the next 100 years,” said Nikki Lockett, U.S. Marketing Leader for KitchenAid Small Appliances in a press release.

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KitchenAid Queen of Hearts stand mixerCourtesy KitchenAid

What tools are in the new collection?

Stand mixers

Arguably KitchenAid’s most iconic product, there are two limited editions stand mixers available in Passion Red.

Both mixers are 5-quart, and they include limited edition features, such as the 100-year logo, a monochromatic trim decorated with mini hearts and a custom Power Hub. The main difference is the bowls. One features a steel bowl and a pouring shield ($400), while the other includes a glass bowl and flex edge beater ($500). Both models are available starting April 1, 2019, at and at select retailers.

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Queen of Hearts productsCourtesy KitchenAid

Other kitchen tools 

If you can’t justify a new stand mixer (although trust me, I’m trying to find a good reason to buy one in the new hue!) there are plenty of other products available in the lust-worthy Queen of Hearts collection. KitchenAid is also releasing a 2-speed hand blender ($55), food chopper ($55), 7-speed hand mixer ($75), kettle ($85) and toaster ($85) in the Passion Red hue. You can find these products starting April 1, 2019, at and at select retailers.

And, if you have a kitchen remodel coming up, consider the Queen of Hearts commercial-style range ($7,499).

But wait…there’s more!

If you’re still not sold, KitchenAid has one more surprise in store.

Just like when the Misty Blue collection was released, KitchenAid is offering 100 numbered units of the Queen of Hearts stand mixer with glass bowl. These keepsakes are available exclusively on—and we guarantee that they won’t last long.

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Katie Bandurski
As Senior Shopping Editor, Katie connects Taste of Home readers with the best gifts, deals and home products on the market. An avid foodie and a holiday enthusiast, Katie is an expert at cultivating meaningful moments. When she’s out of the office, you’ll find her exploring Wisconsin, trying out new vegetarian recipes and watching Christmas movies.