The 2025 KitchenAid Color of the Year takes its rich and creamy inspiration from inside your fridge.
KitchenAid Just Revealed Its Color of the Year—and No One Saw This Coming
Published on Feb. 06, 2025
A good KitchenAid stand mixer can last a lifetime—but the decor in your kitchen won’t. And as your sense of style evolves, KitchenAid will be there to supply appliances that match. Each year, the brand announces a new shade that will be made available in its collection, a process that “taps global trends to capture the current moment and inspire makers around the world,” according to its press release. The 2025 KitchenAid Color of the Year is one that looks cute and sounds downright appetizing.
What is the KitchenAid Color of the Year?
The KitchenAid Color of the Year for 2025 is Butter, a soft yellow shade intended to be comforting and reminiscent of baking—which is fitting, since the stand mixer is synonymous with creating homemade baked goods. While a brighter, more vibrant yellow might come off as loud, this milder shade with a satin finish is instead described as “energizing.”
“Whether it’s butter boards or butter candle appetizers, the 2025 KitchenAid Color of the Year spreads warm flavors and cherished memories to the table, creating a heartwarming atmosphere,” the brand says of its new hue.
Butter, by the way, is hardly the only KitchenAid Color of the Year that takes its cue from food. Other recent selections include Honey (2021), Beetroot (2022) and Blue Salt (2024). The third, by the way, was “inspired by the way a pinch of salt can open your senses to new depths of flavor,” according to the KitchenAid website. (All of the Color of the Year press releases are similarly poetic: In 2018, the Bird of Paradise color was described as a shade that “ignites one’s desire to be free.”)
Where do I find it?
KitchenAid’s new Butter color will grace the Artisan Series 5-Quart Tilt-Head Stand Mixer, which has an MSRP of $499.99 and will be available online at KitchenAid.com and through Williams-Sonoma. If you’re on the fence, here’s our KitchenAid stand mixer review by Josh Rink, Taste of Home culinary producer and former pastry chef.
You can also compare and contrast every stand mixer model using the handy chart on the KitchenAid website. The Artisan Series is available in a wide variety of colors—39 possible shades, to be exact—while the Classic, for example, is only available in two. It also has a larger mixing bowl capacity of 5 quarts.
How long will it be available?
KitchenAid’s Color of The Year options are not a limited-time offering, and will remain available as part of the Artisan model’s color portfolio.
Given this map of the most popular KitchenAid colors by state, we’ll be interested to know how the Butter shade performs relative to past releases. It’s a color that will undeniably draw the eye to your countertop, and in today’s kitchens of gleaming white quartz and subway tile backsplashes, it will provide a welcome pop of sunshine.
