Kit Kat Released a Birthday Cake Flavor, and We’re Ready to Party

Break us off a piece of that birthday cake!

We’ve recently been blessed with a handful of limited-edition Kit Kat flavors. It’s hard to follow an act like Lemon Crisp and Raspberry Creme, which were released last summer, not to mention two new Duos flavors—Mint + Dark Chocolate and Mocha + Chocolate. But Kit Kat may have bested themselves with this celebratory flavor: Birthday Cake.

That’s right: After much speculation, Kit Kat released Birthday Cake-flavored bars—that’s white chocolate creme with sprinkles—and they make every day taste like your birthday.

via Kit Kat

What Makes Birthday Cake Kit Kats So Special?

When creating a new flavor, Justin Kukura, Senior Manager of Chocolate Product Development at Hershey, explained that “you’re designing a complete experience.”

For birthday cake, he explained that he and his team considered a lot of elements: “It’s cake, icing, color, visuals, aroma.” And sprinkles, of course. “Sprinkles were the most exciting element,” according to Justin.

Birthday Cake Kit Kats are a first-of-their-kind candy bar for the brand. According to Justin, this is the first Kit Kat bar to contain inclusions (the food science word for mix-ins).

What Do Birthday Cake Kit Kats Taste Like?

But how do these Birthday Cake Kit Kats taste? Do they live up to that experience that Justin described?

Absolutely. Just one bite into this Kit Kat and you’ll instantly be taken back to childhood. The white chocolate-covered crispy wafers incorporate flavors of sweet vanilla cake batter, rich confetti frosting and, of course, adorable rainbow sprinkles that add extra crunch and color.

Where Can I Find These Kit Kats?

While Birthday Cake Kit Kats initially hit shelves in April 2020, they disappeared as soon as they arrived in retail stores. Don’t worry, though, they’ll definitely be back. If you just can’t wait for their return, though, you can always snag a package online from Bulk Candy Store, who’s selling these goodies for just $1.69 a pop. That’s a pretty great deal for something so sweet, don’t you think?

One bite, and it’ll feel just like your birthday. Speaking of birthdays, make yours a little sweeter and try this flavor out in our favorite Kit Kat cake recipe. You won’t regret it.

We Love All Kinds of Birthday-Inspired Treats
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Ceara Milligan
Ceara “Kiwi” Milligan is a professional marketing strategist and copywriter who is proud to call Milwaukee home. She loves baking, cooking, writing, listening to music, dancing, playing and hosting trivia, watching college basketball (Go Marquette!), telling lame jokes, and petting every dog that crosses her path.
Lisa Kaminski
Lisa is an associate editor at Taste of Home where she gets to embrace her passion for baking. She pours this love of all things sweet (and sometimes savory) into Bakeable, Taste of Home's baking club. At home, you'll find her working on embroidery and other crafts.