Break us off a piece of those birthday cake Kit Kats!
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We don’t know about you, but limited-edition Kit Kat flavors are our weakness. With recent innovations like Raspberry and Dark Chocolate Kit Kat and 2021’s Gingerbread Kit Kats, there’s definitely a flavor for every season (and reason!) Of course, there’s also the wild and wonderfully unique Kit Kats the candy brand comes up with on the regular, all of which are on our bucket list. But Kit Kat definitely bested themselves with this celebratory flavor: Birthday Cake KitKats.
That’s right: After much speculation, Kit Kat released Birthday Cake-flavored bars—that’s white chocolate creme with sprinkles—and they make every day taste like your birthday.
Courtesy Kit Kat
Birthday Cake Kit Kats Are Something Special
When creating a new flavor, Justin Kukura, Senior Manager of Chocolate Product Development at Hershey, explained that “you’re designing a complete experience.”
For this flavor, he explained that he and his team considered a lot of elements: “It’s cake, icing, color, visuals, aroma.” And sprinkles, of course. “Sprinkles were the most exciting element,” according to Justin. Birthday Cake Kit Kats are a first-of-their-kind innovation for the brand, mainly because they’re the first Kit Kat bar to contain inclusions (the food science word for mix-ins).
What Do Birthday Cake Kit Kats Taste Like?
Do these Kit Kats live up to that experience that Justin described? Absolutely. Just one bite into this Kit Kat and you’ll instantly be transported back to childhood. The white chocolate-covered crispy wafers incorporate flavors of sweet vanilla cake batter, rich confetti frosting and, of course, adorable rainbow sprinkles that add extra crunch and color.
Where Can I Find ‘Em?
While Birthday Cake Kit Kats initially hit shelves in April 2020, they disappeared as soon as they arrived in retail stores. While we’re keeping our fingers crossed for their return, they’re not gone for good! You can still snag a 4-pack for $18 on Amazon. It’s definitely a bit pricy, but a pretty great deal for something so sweet.
And hey, if you don’t want to shell out on these for your birthday, you can always learn to make your very own Kit Kat birthday cake.
We Love All Kinds of Birthday-Inspired Treats
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Birthday Cake PancakesFor my kids' birthdays, I like to make these cake mix pancakes. Frosting and more sprinkles seal the deal! —Dina Crowell, Fredericksburg, Virginia
Chocolate-Glazed Doughnut CookiesMy little nieces love to help decorate these doughnut-shaped cookies. They top them with sprinkles, chopped pecans or crushed candy canes. —Jolie Stinson, Marion, Indiana
Ice Cream Cone TreatsI came up with this recipe as a way for my grandkids to enjoy Rice Krispies treats without getting sticky hands. You can also pack the cereal mixture into paper cups and insert a wooden pop stick to create cute pops. —Mabel Nolan, Vancouver, Washington
Easy Confetti PieSugar cone crust makes a pie that tastes like birthday cake when you add a dreamy, creamy no-bake confetti filling. —Taste of Home Test Kitchen
Berry-Filled Butter RibbonsTangy boysenberry is an unusual for a cookie, but it goes well with chocolate. I change the sprinkles and even the type of chocolate to suit the season.—Amy Sauerwalt, Columbia, Maryland
Birthday Cake Freezer PopsOn my quest to find birthday cake ice cream—my favorite flavor—I came up with these easy ice pops. Now, instead of going to the store whenever a craving hits, I just head to my freezer. —Dawn Lopez, Westerly, Rhode Island
Confetti Cake with Brown Sugar ButtercreamThis simple and tender cake has been celebrated in my family for years. Dressed up with tinted frosting and confetti, it becomes pure party fun. — Karen Berner, New Canaan, Connecticut
Chocolate-Dipped Ice Cream Cone CupcakesI created this recipe based on our family's love of chocolate-dipped ice cream cones. Red heart-shaped sprinkles make them fun for Valentine's Day. Vary the color to match the occasion. —Jennifer Gilbert, Brighton, Michigan
Rainbow S'moreo CookiesHomemade Oreo-style cookies are pretty great on their own, but they're even better when you add graham cracker crumbs to the cookie dough, stuff them with marshmallow creme and roll them in sprinkles. You can change the color of the sprinkles depending on the holiday or occasion. —Colleen Delawder, Herndon, Virginia
Sprinkle Fruit DipMaking this creamy mixture especially festive are its bright candy sprinkles. An assortment of fresh fruit "dippers" adds even more goodness. —Leslie Miller, Butler, Pennsylvania
Marshmallow PopsMaking these pops is a fun activity for a children's party because any age can participate. Customize them for holidays or special occasions by rolling them in coordinating colored sprinkles. —Marcia Porch, Winter Park, Florida
Granny's Spice CookiesGranny always had a batch of these delicious, crispy cookies waiting for us at her house. When I miss her more than usual, I make these cookies and let the aroma fill my house and heart. —Valerie Hudson, Mason City, Iowa
Italian Ricotta Easter BreadI changed our family's traditional Easter bread by adding ricotta and a few other ingredients. The almond flavoring works wonders! — Tina Mirilovich, Johnstown, Pennsylvania
Chocolate Cupcake ConesI experimented with these cupcakes when my girls were young. Now, I'm a grandmother of nine, and these are still our favorites. They're a great treat for kids to bring to school.—Betty Anderson, Sturgeon Bay, Wisconsin
Italian Sprinkle CookiesOf all the Italian cookie recipes I make, this is my favorite. These sprinkle cookies take some time, but, believe me, they are well worth it! My husband and I used to operate an Italian American restaurant, and this recipe goes back generations. —Gloria Cracchiolo, Newburgh, New York
Sugar Cone Chocolate Chip CookiesIf I could make a batch of cookies a day, I'd be in baking heaven. I made these for my boys when they were growing up, and now I treat my grandkids, too. Everyone loves the tasty blend of chocolate chips, crumbled sugar cones and sprinkles. —Paula Marchesi, Lenhartsville, Pennsylvania
Ceara “Kiwi” Milligan is a professional marketing strategist and copywriter who is proud to call Milwaukee home. She loves baking, cooking, writing, listening to music, dancing, playing and hosting trivia, watching college basketball (Go Marquette!), telling lame jokes, and petting every dog that crosses her path.
Lisa is a former Taste of Home editor and passionate baker. During her tenure, she poured her love of all things sweet (and sometimes savory) into Bakeable, Taste of Home's baking club. Lisa also dedicated her career here to finding and testing the best ingredients, kitchen gear and home products for our Test Kitchen-Preferred program. At home, you'll find her working on embroidery and other crafts.
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Updated: Nov. 01, 2023
