IHOP Is Changing Its Name to IHOb. Here’s What It Stands For.

Everyone's favorite breakfast joint just changed its name for the best reason.

Obsessed with pancakes? We are too. On any given day, you’ll find us stocking up on maple syrup and flipping flapjacks—using this secret technique, of course. That’s why the Taste of Home Test Kitchen let out a collective gasp when beloved pancake purveyor IHOP announced that it was changing its name.

Earlier this week, IHOP took to Twitter to announce they’re officially changing their name to IHOb. Yes, IHOb. Until now, the International House of Pancakes had been concealing what the “b” stood for.

“B” is for Burgers

In a recent press release, IHOP announced that it’s “flipping” the P in its name to a in an effort to roll out their new burger-based menu. The company explains, “Our new burgers are so good, we changed our name.” Though we have a soft spot for the classic IHOP menu (here’s a short stack of copycat recipes), the restaurant’s new line-up of mouthwatering burgers sure does sound delicious.

IHOP new Ultimate SteakburgersIHOP.com

IHOP—erm—IHOb’s new Ultimate Steakburgers are made with 100% USDA choice black angus beef. (That’s the second highest grade the USDA gives.) Each patty is smashed on the grill, loaded with your choice of toppings and tucked between a toasted brioche bun. Talk about yum! The menu boasts classic and newfangled flavors like Jalapeno Kick, Cowboy BBQ and, our favorite, Big Brunch—a burger loaded with smoked bacon, crispy potatoes, American cheese and a fried egg.

Can’t make it to IHOb?  Try this over-the-top burger recipe at home.

Why the Change?

To learn more about the company’s pivot in menu, we got in touch with IHOP’s spokesperson, Stephanie Peterson. “It shows that we’re as just passionate about what we’re introducing next as we are about our pancakes,” she says. “For 60 years IHOP has been the leader in all things breakfast and this is a chance for us to show we’re so much more as we look to expand our offerings while remaining committed to taste, quality and guest experience. But rest assured, no matter what, our pancakes aren’t going anywhere.” Phew!

History of IHOP

In 1958, the very first “International House of Pancakes” opened in Toluca Lake, California, a sunny suburb of Los Angeles. They showed us why America needed a restaurant with a pancake-based menu. (We all promptly fell in love.) In 1973, the company began using the acronym “IHOP,” and for 50-ish years, the acronym and the restaurant lived in pancake harmony.

Try these classic IHOP copycat recipes.
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Lauren Cahn
Lauren Cahn is a New York-based writer whose work has appeared regularly in The Huffington Post as well as a variety of other publications since 2008 on such topics as life and style, popular culture, law, religion, health, fitness, yoga, entertaining and entertainment. She is also a writer of crime fiction; her first full-length manuscript, The Trust Game, was short-listed for the 2017 CLUE Award for emerging talent in the genre of suspense fiction.