When companies put together promotional campaigns that involve supporting our troops, you’ll often find them specific to Veteran’s Day, Memorial Day or maybe the 4th of July. However, it is important to show appreciation regardless of the occasion. Hershey’s newest campaign is an example of this, at least, for the summer season.
For the entire season, Hershey’s is offering XL candy bars with special military appreciation-themed packaging. In total, four different candy bars will be sold with the new wrappings: Reese’s, Hershey’s Milk Chocolate, KitKats, and Hershey’s Milk Chocolate with wafers. You can find them for sale now in Dollar General Stores.
Each flavor will have a different set of three messages all meant to show gratitude to armed troops. They’re designed as inexpensive but heartwarming ways to say thank you to those you know who’ve served or are currently in the military. Think of it as a “random act of kindness” in the form of a $1.80 giant candy bar.
It would be amazing to find these available year round, but having a brand dedicate an entire season to military appreciation is a rarely performed and heartwarming move.
Hershey’s will also be giving their own “military appreciation gift,” as they have teamed up with Dollar General to give a $10,000 donation to the USO. The money will help the USO provide morale and recreational services, like live entertainment to troops on tour or special airport lounges to armed service members and their families.