Here’s How to Get Half Off Your Produce

The cheapest place to buy fruits and vegetables might be Imperfect Produce, an unusual new home delivery service.

Saving money at the grocery store is no easy feat. But if you’re looking for the cheapest place to buy fruits and vegetables, I happen to have the inside scoop.

Imperfect Produce is a home delivery service that’s looking to put an end to food waste while saving customers (like you and me!) somewhere between 30-50% on carrots, lemons, peppers and more. That’s a lot of cash! Here’s what you need to know and how you can get started with Imperfect.

How you save money

In the U.S., one in five freshly harvested fruits or vegetables go to waste. It’s not because these products are rotten, damaged or inedible. The reason that they never make it to the grocery stores is pretty shocking—it’s because they don’t meet “cosmetic standards.” In other words, they’re ugly. From wonky watermelons to crooked cucumbers, less-than-perfect fruits and veg often find their way to the trash rather than the table.

The good people at Imperfect Produce wanted to put a stop to that. They buy “ugly” produce from farmers and sell it to shoppers in reduced-price fruit and vegetable boxes. So far, the company has saved 19 million pounds of food—and customers have saved a massive $6.5 million dollars.

How to order “ugly produce”

Worry not—you won’t get stuck with way too much rutabaga. Just a few days before your delivery is scheduled, you will get a quick rundown of all the fruit and vegetables that are available to order. Typically, there will be a menu of around 30 to 40 types of fresh produce available at any one time. You add and remove items from your shopping list to create a perfect box!

The best way to plan your Imperfect orders is to create a meal plan for the week, so you know what fruits and vegetables you’ll need. This healthy 7-day meal plan is a great way to get started.

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Charlotte Grainger
Charlotte Grainger is a creative feature writer, with a flair for food, health and lifestyle pieces. Her work has been seen in a number of national publications including Beyond Words Magazine, Reader's Digest and Psychologies. When she’s not typing away, you can find her trying out new recipes or binging Netflix shows— sometimes simultaneously.