When we found out America’s favorite grocery chain for 2018, we weren’t surprised: People love Wegmans. But now after reviewing The Harris Poll for 2018, it’s become very clear that Wegmans is an all-around favorite brand. According to this survey, it’s the grocery store with the best reputation.
What is the Harris Poll?
The Harris Poll is an insights and analytics company made up of social scientists, strategists and storytellers that gather data for stories such as this. They look at public opinion, corporate reputation, brand strategy and research that can be shared to the public. At their core, they want people to know the truth. And when it comes to grocery stores, the truth is pretty clear: Wegmans is number one.
How is the survey ranked?
The Harris Poll works in two phases—the nominations phase, and the ratings phase. The nominations phase comes from the general public. Respondents are asked to supply two answers involving companies they feel have the best and worst reputations overall. Although we are focusing on grocery stores, the survey is meant for companies in general.
The ratings phase is conducting online, again for the general public. Respondents are assigned two of the companies that they are “very” or “somewhat” familiar with, which they will then be interviewed about. For this particular survey, the interviews took place between December 11 and January 12, and 25,800 people participated within the U.S. Through these two phases, an RQ score is calculated for each company out of 100. Any company with 80 and above received an “Excellent.” 75 to 79 is “very good,” 70 to 74 is “good,” 65 to 69 is “fair,” 55 and 64 is “poor,” 50 to 54 is “very poor” and below 50 is “critical.”
Wegmans rated the best grocery store, second on the entire list
In the 2018 survey, Wegmans’ RQ score is at 82.75, which is close behind Amazon.com at 83.22. It is the first grocery store to be listed within the list of 100 companies, and the second top-rated company overall. Between the Harris Poll and being rated America’s favorite grocery store by Market Force Information (which surveyed over 12,800 shoppers), Wegmans certainly has a special place in customers’ hearts.
Wegmans has also been rated the top grocery store among all six of corporate reputation dimensions. The Harris Poll looks at Products & Services, Workplace Environment, Vision & Leadership, Financial Performance, Emotional Appeal and Social Responsibility. Besides Whole Food’s Market coming closely behind Wegmans in Social Responsibility, Wegmans remained at the top for grocery stores for every valued dimension.
Other top grocery stores
Wegmans wasn’t the only grocery store ranked on the list! Right behind Wegmans is H-E-B Grocery with 81.14 and Publix Super Markets at 80.81. This is very different compared to the Market Force Information, which put Publix in second and H-E-B at number five.
Following closely behind is Aldi with 80.43, Costco with 79.78, The Kroger Company at 79.67 and Whole Foods Market at 79.04. Wondering where Trader Joe’s fits into the mix? Since Harris Poll rates stores within the parent company, Trader Joe’s would also be ranked with Aldi at 80.43.
So that’s that! Wegmans is all-around a customer favorite store, according to multiple surveys. If you don’t shop there yet, these Wegmans perks may convert you!