Pumpkin Schlumpkin: Fall’s Trendiest Flavor Will Surprise You

Clear out the pumpkin spice. Maple is the new fall flavor in town.


Maple syrup in glass bottle on wooden tablePhoto: Shutterstock / showcake

Every autumn, we look forward to taking in the fall colors, carving jack-o’-lanterns and bingeing on pumpkin spice. Whether we’re warming up with a steamy latte or lighting a few candles to scent the home, pumpkin spice is everywhere. Until now, that is.

This Year, We’re All about the Maple

According to Jenna Layden, a member of the Whole Foods product development team, sales of maple-flavored products have spiked this year. In fact, the trend has been growing for five years and counting.

One of the reasons maple is so popular is that the flavor often reminds us of childhood or autumns spent with family, Layden told Refinery29, which reported the trend recently. The flavor carries a definite nostalgia factor, and many of the treats, like these Maple Walnut Biscotti, are ones you can easily re-create at home. If you want to incorporate more maple into fall flavorings, here are some sweet products to get your hands on this season.

Get Your Maple On

From Starbucks’ Maple Pecan Latte to Dunkin’ Donuts’ Maple Pecan Swirl Coffee, coffee shops are on board with the maple flavor trend. Want to whip up a maple-laced beverage at home instead? Our Maple Cream Coffee and Maple Hot Chocolate are perfect—and family-friendly!—beverages for chilly weekends. If you’re in the mood for a cocktail, stir up a Maple Blackberry Mojito, or use maple syrup instead of simple syrup in your next Pumpkin Pie Martinis. You can also rim the glass of your old-fashioned with maple sugar.

Maple is making its way into pantries, too. At snack time, you can reach for maple-flavored potato chips, nut butter, pretzels and granola bars. Have a maple Pop-Tart for breakfast, or drizzle syrup onto cereal instead of onto the traditional pancakes. Consumers are showing an interest in higher-quality artisanal maple syrup, too, Layden noted. Who knows? It seems likely that it will make classic treats, from pumpkin pie to monkey bread, even better.

Is Pumpkin Spice History?

Probably not, Layden said. “It will always be really hard to replace pumpkin spice,” she said. As long as there are pumpkins, they will be a staple of the fall season, but maple is having its moment. And with so many new maple treats to try, this fall could be your sweetest one ever.

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Lauren Rearick
Lauren Rearick is a freelance writer/editor based out Pittsburgh, specalizing in arts, entertainment, music, health and wellness as well as lifestyle writing. Her work has appeared in CNN Opinions, The Huffington Post, Reader's Digest, Teen Vogue, Travel + Leisure, the Pittsburgh City Paper, Vinyl Me Please, Hello Giggles and more.

She founded the music blog, The Grey Estates, which was selected as one of the top 100 indie music blogs by Style of Sound. In 2016, she was recognized with a Keystone State Press Award for a personality profile.