Dr. Pepper Will Now Have a “Unicorn” Option

Why deal with the boring old label of a soda when you can choose your own? At least that’s what the people over at Dr. Pepper feel, which is why they are now offering options for customers around the country. Fortunately enough, unicorn labels are an option for the public. The world certainly is going unicorn crazy, even Snack Pack Pudding has a new “Magical Unicorn” flavor. And Dr. Pepper is finally hopping on board.

These Unicorn Dr. Peppers are part of a marketing scheme from the brand titled “Pick Your Pepper.” Customers can pick from a slew of designs when they grab a Dr. Pepper. Along with a jumping unicorn, you can also get labels with sloths, sharks, ninjas, sprinkles, llamas, spaceships, soccer players, fireworks and much more.

Where can I get one?

So how do you get said unicorn Dr. Pepper, or any of these festive labels for that matter? According to a 2016 press release during the first “Pick Your Pepper” campaign, you can pick one up at your local retailer. Will all of the creative labels be at your local grocery store? No one really knows. So if you want to find the unicorn label, it sounds like a summer treasure hunt is in order.

How does the campaign work?

Along with choosing a fun design, Dr. Pepper is calling for participants to choose their favorite and submit it to them for a free T-shirt. Not only is it a free T-shirt, but it’s also a T-shirt with the design that you claimed to be your favorite! So if you want to sip on unicorn Dr. Pepper while wearing a unicorn Dr. Pepper shirt, well, this is the perfect time to do it.

Here’s how it works: First, you have to buy three participating 12-pack or 7.5 oz. can packs of Dr. Pepper with your favorite design. Once you’ve done that, send a picture to Dr. Pepper via text of your store receipt. Once that is accepted, you can redeem your free Pick Your Pepper T-shirt! Wahoo!

Dr. Pepper

How long do I have to find unicorn Dr. Pepper?

If you’re all-in for a unicorn Dr. Pepper T-shirt, you have until August 15, 2018, to find three packs of Dr. Pepper with that label! And if you’re not the biggest fan of unicorns, you have many other label options to choose from.

Once you have all of that Dr. Pepper, might as well make a recipe with it! These Dr. Pepper Drumsticks are about to be the highlight of your next outdoor barbecue.

Make it a unicorn party with these rainbow treats!

1 / 13

Rainbow Cake with Clouds

Some cakes stand on their own without icing. For this bright Rainbow Cake, use a little whipped cream to make fluffy clouds. —Janet Tigchelaar, Jerseyville, Ontario

Get Recipe

Rainbow Cupcakes

I’ve been making these colorful cupcakes with my mom since I was in high school. The cheery sweets are as fun to make as they are to eat. —Tammy Quinn, Lynden, Ontario

Get Recipe

Rainbow Cookies

I always bake these two weeks ahead. That allows the cookies enough time to mellow, leaving them moist and full of almond flavor! —Mary Ann Lee, Clifton Park, New York

Get Recipe

Rainbow Sherbet Dessert

Macaroons, pecans and layers of fruity sherbet combine in this beautiful, special dessert. Try garnishing with fresh strawberries and just listen to folks "ooh" and "ahh" when you bring this in! —Kathryn Dunn, Axton, Virginia

Get Recipe

Tie-Dyed Cupcakes

Take a trip back to the sixties with these sweetly psychedelic cupcakes. Each is a simple white cake, but tinting the batter all the colors of the rainbow makes them funky and fun!— Gwyndolyn Wilkerson, Kyle, Texas

Get Recipe

Rainbow Butter Cookies

Our family can't get through the holidays without these fun, colorful cookies. They come out of my oven by the dozens! —Lanette Tate, Sandy, Utah

Get Recipe

Rainbow Layer Cake

Fruity gelatin helps create the rainbow effect for this pretty cake. Lemon frosting is a nice and springy finishing touch. —Dawn Shackelford, Fort Worth, Texas

Get Recipe

Rainbow Spritzer

Layers of colorful fruit submerged in a fizzy, sweet beverage make this a kid-friendly sipper that gets two thumbs up. —Taste of Home Test Kitchen

Get Recipe

Rainbow Layered Cookies

Balanced beautifully in the sweet spot between cake and cookie, these sensational slices will be the centerpiece of your cookie tray.—Sherry Thompson, Seneca, South Carolina

Get Recipe

Tropical Rainbow Dessert

Classic ribbon gelatin salad gets an up-to-date makeover with this tropical treatment. Cream of coconut creates the creamy layers in these showstopping parfaits. I like to surprise my nieces and nephews with this Jell-O mold done in neon colors. —Dan Kelmenson, West Bloomfield, Michigan

Get Recipe

Crazy-Colored Fruit Pops

Orange, pear, banana, raspberry, grape—the gang’s all here! See if your poolside pals can guess the flavors in one of these summery rainbow pops. —Vikki Spengler, Ocala, Florida

Get Recipe

Rainbow Sherbet Angel Food Cake

Talk about a dessert that pops. Sometimes, I make this easy cake even more eye-catching by coloring the whipped cream, too. Use whatever sherbet flavor combination you like. —Bonnie Hawkins, Elkhorn, Wisconsin

Get Recipe

Italian Rainbow Cookies

My family has made these classic Italian cookies for generations, and this homemade version is so much better than the bakery version. They are always a special treat during the holidays or any time of year!—Cindy Casazza, Hopewell, New Jersey

Get Recipe