Here’s Why Your Costco Rotisserie Chicken Will Always Be $4.99

Do you love Costco rotisserie chicken? Then you'll really love the fact that they'll always cost $4.99. Read on to find out why.

Costco sells the world’s best grocery store rotisserie chicken at a budget-friendly cost of only $4.99. How is Costco able to keep the prices so low? It’s because they don’t make a profit—seriously!

Psst… Do you know these five secret shopping perks only available to Costco members?

Here’s Why the Price of Costco Rotisserie Chicken Won’t Change

It’s the same reason why the famous soda and hot dog combo hasn’t budged from $1.50 since the deal was introduced in the early 1980s.

Costco could make a giant profit by raising the prices by only $1 (they sold 87 million rotisserie chickens in 2017 alone). But instead they keep the prices low on their famous rotisserie chickens and other staples as an incentive to get shoppers in the door.

Costco’s Thinking Behind the Decision

As a warehouse members-only club, the majority of their products are sold in bulk. As such, most shoppers would ordinarily stop by the warehouse once a month or so to stock up on big-batch items. However, low-cost rotisserie chickens help to ensure shoppers visit more often. And, as the rotisserie chickens are typically located in the back of the store, the hope is that customers will fill their carts with other items as they make their way through the aisles.

Costco Chief Financial Officer Richard Galenti explained their business philosophy in 2015. “I can only tell you what history has shown us: When others were raising their chicken prices from $4.99 to $5.99, we were willing to eat, if you will, $30 to $40 million a year in gross margin by keeping it at $4.99,” Galanti said, The Seattle Times reported. “That’s what we do for a living.”

Perhaps the old saying should be amended: “…in this world nothing can be said to be certain, except death, taxes and $4.99 Costco rotisserie chicken.”

Want to know more about Costco’s chicken?

If you have some extra chicken, try our leftover chicken recipes!

Buy an Extra Rotisserie Chicken for These Recipes
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Susan Bronson
Susan is a food and wine writer and editor based in northern Wisconsin. In 2010, she created the food blog A Less Processed Life, which features made-from-scratch recipes that highlight locally grown ingredients. As a contributor for Taste of Home, Susan has written about twists on classic cocktails like apple cider sangria and maple old-fashioneds. She also shares tried-and-true cooking techniques and re-creates and reviews recipes from notable chefs, including Julia Child and Ina Garten. She lives on a small family farm with her husband and son, and loves tasting all that the Upper Midwest’s culinary landscape has to offer.