Coca-Cola Launching Energy Drinks That Taste Like Soda
Coca-Cola's newest product is sure to get you going in the morning.
When hearing that coke gives you a burst of energy, the first thing that comes to mind probably isn’t the drink—but Coca-Cola is about to change all that.
Coke just announced a line of energy drinks with some of its more popular flavors, as you can now get an energy boost in the form of classic Coke, Cherry Coke, Coke Zero and Coke Zero Cherry.
The new energy drinks have a base of guarana, B-vitamins and caffeine, which is a common base for most energy drinks on the market. Each 12-ounce will have 114 milligrams of caffeine, which is comparable to Red Bull’s 111 milligrams, and quite a bit more than what you get from Monster Energy’s 86 milligrams.
The big reveal was made at the National Association of Convenience Stores (NACS) expo in Atlanta, and is expected to hit U.S. store shelves in January 2020.
While Coca-Cola’s net revenue declined by 10% in 2018, they attributed the fall to “bottler refranchising,” and “currency headwinds.”
Their 2019 earnings have been steady thus far since then, boasting a 5% revenue growth in the first quarter, and looking to start 2020 strong with this announcement.