It's technically candy, but that doesn't mean we can't eat it for breakfast, right?
Hershey’s Just Turned Cinnamon Toast Crunch into Kisses, and We Need a Bag ASAP
Published on Mar. 31, 2025
I wasn’t allowed to have sugary cereal when I was a kid. For the most part, I’m not mad about this, because when I finally tried many of the cereals as an adult, I was mostly disappointed. But when it comes to the fact that I wasted over 30 years of my life without knowing the sweet, sweet taste of Cinnamon Toast Crunch, I am furious with myself and anyone even partially involved in this tragedy.
It may or may not be a “healthy” breakfast, but Cinnamon Toast Crunch is delicious at any time of day. In fact, I often eat a bowl (or two) for dessert because, as an adult, you’re allowed to eat cereal whenever you wish.
It’s not confined to breakfast—and now it’s breaking free of the bowl altogether to transform into Hershey’s Kisses.
What do Cinnamon Toast Crunch Hershey’s Kisses taste like?
In a press release, Hershey’s says these Kisses are what happens “when smooth white creme meets swirls of cinnamon sugar and graham-flavored cookie bits.” I expect this candy to have all the creamy, crispy and cinnamon-sugary goodness of a bowl of Cinnamon Toast Crunch with whole milk.
This means that Kisses have left milk chocolate behind and moved on to its next era, which appears to be white chocolate and unexpected crossovers. (Yes, Butterbeer Kisses, I’m talking about you.)
When do Cinnamon Toast Crunch Kisses drop?
Cinnamon Toast Crunch Kisses are available right this very second in 9-ounce bags wherever Hershey’s sells its “share size” bags of candy. No FOMO when you YOLO, and that includes cereal-flavored candy.
