Say it isn’t so! Broken Hershey’s Kisses have bakers everywhere more than a little bummed out.
After all, when it comes to holiday baking, the signature pointy end of a Hershey’s Kiss is well—everything. It’s the delectable topper that turns a plain peanut butter cookie into a blossoming tasty treat and the pointed punctuation mark that makes so many of the season’s sweets worth sharing. Plus, let’s be honest—everybody’s in it to win it at those cookie swaps.
But can you compete with a Kiss that’s amiss?
The Broken Hershey’s Kisses Crisis
As holiday baking hits a fever pitch, so too are the frustrations of consumers who have stocked up on bag after bag of the iconic treat, only to tear them open mid-recipe and find that the tops are lopped off.
To its credit, Hershey’s has been swift to respond to consumer feedback, identifying that this misshapen mayhem likely originated in its production line. While they take steps to right this chocolate wrong, Hershey’s spokesperson Jeff Beckman has also noted that the company makes more than 70 million Kisses daily year-round; broken chocolate Kisses may be in circulation beyond holiday season.
So what’s a baker to do with Kisses by the bowlful, all missing their iconic pointy tops? Think outside the thumbprint box. From Chocolate Monkey Bread to Meringue Kisses, there are plenty of suh-weet treats that call for Kisses where the pointy tips are optional.
In addition, those who purchased Hershey’s Kisses missing that telltale, tasty peak are encouraged to contact Hershey’s. The candy company may be issuing coupons as a gesture of goodwill to those who have complained.