Pancake Cereal Is Finally Here and We Can’t Wait to Try It

Updated: Feb. 02, 2023

You can pick up this TikTok-inspired cereal at this national retail chain.

For the breakfast eaters of the world, there’s seemingly an infinite amount of meal options to start off your day off.

A typical morning may just look like this: After you wake up, get ready and head to the kitchen, you begin to think over your choices. Should you go for an easy and time-efficient bowl of cereal? Or perhaps you can already imagine how appetizing a few pancakes fresh off the griddle may be. You’re torn. They’re both too enticing to choose just one.

Luckily, there’s now a solution to this dilemma. Why choose one option when you can have both? Of course, we’re referring to pancake cereal!

We have women-owned and led, Brooklyn-based company Belgian Boys to thank for the latest breakfast innovation based on a popular TikTok trend. And we’re already completely obsessed with it.

What Is Belgian Boys Pancake Cereal?

Belgian Boys Pancake Cereal Courtesy Belgian BoysCourtesy BELGIAN BOYS

Pancake cereal is literally what it sounds like—tiny bite-sized mini pancake pieces. The idea sparked adoration around the world when, back in the early days of the COVID-19 pandemic in 2020, bowls of pancake cereal became the rage all over social media. The popular trend even garnered more than one billion views on TikTok!

Now, Belgian Boys—a company specializing in breakfast and treats alike—decided to bring that TikTok dream to life on store shelves.

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In terms of pancake cereal logistics, there are a few things to keep in mind.

Unlike regular cereal, pancake cereal must be refrigerated. The adorable bites can also be eaten any way you enjoy your breakfast in the morning! Eat them with some milk for fluffy pancake cereal or top them with syrup or butter—the possibilities are endless.

Where Can We Find the Pancake Cereal?

Thanks to a collaboration between Belgian Boys and Target, we can expect to find some pancake cereal in select Target stores across the country. Specifically, in the refrigerated section of Target.

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To save you time, Belgian Boys has even set up a store locator to help you find the nearest Target with the product.

When Can We Get the Pancake Cereal?

Pancake cereal fans can pick up the treat in stores now for just $5.99! However, the exclusive product is only available for a limited time.

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So make sure to head to your nearest Target and pick up a bright pink box of this TikTok-inspired breakfast. It may just be the answer to your next breakfast conundrum.