FOR IMMEDIATE RELEASE
Heidi Krupp | Taste of Home | firstname.lastname@example.org | 212-886-6714
Gayle Fishel | USO | email@example.com | 703-908-6433
Washington, D.C. (May 26, 2011) - Taste of Home, the #1 food and entertaining brand in the world, has partnered with the USO to provide a simple way for Americans to say thanks to our military and their families by donating 10¢ for each unique visitor to their new Flag Cake recipe on the magazine's website (www.tasteofhome.com/uso).
This patriotic promotion will kick off on Memorial Day and continue through the 4th of July holiday, allowing anyone with an online connection a simple and concrete way to say thanks. Taste of Home is pledging up to $100,000 for our troops, with 10¢ for every person who views their Flag cake through the Independence Day holiday.
If visitors want to make even more of a difference, they can pass on the Flag Cake recipe to friends and family for their viewing or donate directly to the USO at www.uso.org/donate.
The Flag Cake recipe is perfect for sharing with friends and family as we honor members of the military. Just one recipe view provides a full two minute free phone call from a current service member overseas to home. Every $1 raised provides 20 minutes of talk time for service members. When you are able to hear the voice of a loved one for two minutes or twenty minutes, the value of those phone calls is impossible to measure.
"We are so proud to be able to support our military and their families through the USO." said Catherine Cassidy, VP and Editor-in-Chief of Taste of Home Magazine. "Our readers are some of the most giving community minded people you will ever meet. Many of them come from military families and understand first-hand the impact that saying thank you for your service can have. We wanted to honor the generosity of our service members and readers by providing funding to the USO."
"The USO does all that we can to maintain and deepen the connection between troops and their families. Communication works wonders for the morale of the troops and for their families back home. There's no such thing as too much communication between troops and their families. We think the partnership with Taste of Home is a great way to lift the spirits of our troops and provide America such an easy, fun, and delicious way to support the troops," said Kelli Seely, SVP of Development, USO.
Learn more about this promotion at www.tasteofhome.com/uso.
About the USO
The USO (United Service Organizations) lifts the spirits of America's troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops and their families, wounded warriors and their families and the families of the fallen.
The USO is a private, non-profit organization, not a government agency. We rely on the generosity of our volunteers and donors. In addition to individual donors and other corporate sponsors, the USO is supported by Worldwide Strategic Partners: American Airlines, AT&T Inc., BAE Systems, The Boeing Company, Clear Channel Communications, The Coca-Cola Company, Lockheed Martin, Microsoft Corporation, Northrop Grumman Corporation, Procter & Gamble and TriWest Healthcare Alliance. We are also supported through the United Way and Combined Federal Campaign (CFC-11381). To join us in this patriotic mission and to learn more about the USO, please visit www.uso.org.
About Taste of Home
Taste of Home is the leading multi-platform producer of information on food, cooking and entertaining, serving home cooks engaging media that capture the joy and comfort received from food made with love. Taste of Home publishes three magazines (the flagship Taste of Home—America's largest food and entertaining magazine, with a circulation of 3.2 million—Healthy Cooking and Simple & Delicious); top-selling bookazines; newsstand specials; and popular cookbooks. Tasteofhome.com is a top destination for engaging audiences with kitchen-tested recipes, how-to techniques, cooking videos and lively community forums. Taste of Home is part of the Lifestyle Communities group within RDA (The Reader's Digest Association, Inc.). More information can be found at www.tasteofhome.com.
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